WORDUP PR is consulting US High-Tech-Startup SimpliVity

Targeted press and PR work for medium-sized businesses – this is the mission for our consultancy to the US start-up SimpliVity, which was able to increase its market value to around USD 1 billion by closing the current financing round this week.

Already two weeks ago, agency owner Achim von Michel had the opportunity to conduct an exclusive interview with Doron Kempel, founder and CEO of the Boston-based company in Munich. Kempel and its now more than 400 employees in 18 countries are at the technological pace of a movement, which will lead to a fundamental change in the IT infrastructure. According to experts, the future clearly belongs to the hyperconverged infrastructures that SimpliVity already successfully offers with its product “Omnicube”. They enable optimal scaling possibilities and enormous savings potential through intelligent compilation of components and services. SimpliVity provides a software-defined infrastructure that runs on the industry standard x86 systems, enabling abstraction, pooling, and automation of IT resources and services. By integrating up to twelve core functions of traditional data centers – including hypervisor, computing performance, disk storage, network switching, backup, replication, cloud gateway, caching, WAN optimization, and real-time deduplication – this hyperconverted infrastructure delivers significant reductions in investment And operating costs of IT data centers.

Particularly interesting for medium-sized companies in times of specialist deficit: In the case of hyperconvergent architectures, the personnel expenditure for operation and maintenance is also clearly below the requirements of classical data center architectures.