WORDUP PR Agency specializes in corporate communications with a strong focus on “German Mittelstand” (SME). We are your external PR department or support your communications staff with specific services. Re-structuring of communication processes in large organisations is also one of our proven skills.

AGENCY FACTS


In Business: 23 years

Consulted Clients: 100

Longest consultancy: 8 years

Team: 6

WORDUP PR sees itself as a strategic communication consultancy. Together with our clients, we establish clear communication targets and implement them step by step through coordinated measures. This creates a holistic perception that best reflects our customers to the public.

Anchored in the "German Mittelstand"

As spokesman for the Bavarian BVMW association, WORDUP PR Manager Achim von Michel (click for bio) is active in the PR for small and medium sized enterprises since 2007 – whether television, radio, newspaper interviews and online. Also political lobbying at national and international levels is one of this his duties. Best conditions for successful PR communication for SME.

OUR VALUES

As an established public relations agency, the professional codes of the Code de Lisbonne are valid for us, in Germany represented by the respective association organizations (DPRG, DRPR), as well as the press code of the German Presserat.

In cooperation with our customers, we have imposed three central self-commitments, with which we embed all assignments into a sustainable value context:

  • trust
  • respect
  • transparency

We look forward to working with you to define the value base of our cooperation.

PUBLIC RELATIONS SERVICES


  • Press and Public Relations for daily and special interest media according to journalistic standards (creating and placing press releases and articles, establishing and maintaining editorial contacts , planning and implementing editorial visits and press conferences etc. )
  • Internet PR for online media , opinion leaders , blogs and social networks ( developing and maintaining social media distribution , designing and implementing internet strategies)
  • Lobbying in the Bavarian , German and European political environment as well as in association networks (especially in small and medium-sized clobbying organisations (SME)
  • Writing and producing publications, brochures , corporate magazines, native advertising content etc. Targeted support of internal communication projects ( copywriting for intranet and corporate publications, communication training )
  • Conducting audits and evaluations as well as complete re-organizations of communication processes and departments within companies
  • Website localization and copywriting, search engine optimization, content marketing
  • Conception and organization of congresses, receptions and other public events

OUR MAIN TOPICS


  • GERMAN MITTELSTAND (SME)
  • TECHNOLOGY
  • INNOVATION
  • INTELLECTUAL PROPERTY / PATENTS
  • FINTECH
  • INDUSTRY PRODUCTION
  • INFORMATION TECHNOLOGY (IT)
  • CLEAN ENERGY
  • POLITICS
  • SOCIETY/CULTURE

CONTENT HUB FOR SME TOPICS

Since 2012 our online magazine for SME mittelstandinbayern.de covers latest developments and news in the german mittelstand. You find more than 1.000 articles online. Would you like to publish your own content in our magazine? Please contact us.

Achim von Michel, CEO WORDUP PR

PUBLIC RELATIONS WORKSHOPS


We conduct inhouse and offsite seminars and workshops to train management and communication staff in media relations. Internal structuring of processes, general understanding of the media and special training for media appearance and interview trainings are some of the topics we cover. We will be happy to develop a customized workshop for your company or organisation. Just get in touch with us and tell us your demands. Some examples:

Seminar for McKinsey | Seminar for Munich University | Seminar for Schlemmer Group

WHAT OUR CLIENTS SAY