/* =========================================================
   WORDUP Service-Unterseiten – Content-Bereich
   Header/Menü/CTA/Footer werden via Muster eingebunden.
   Palette, Schrift und Gewichte wie ip-fuer-unternehmer.de.
   ========================================================= */
:root{
  --blau-tief:#002d4a; --blau:#00406b;
  --gold:#c8be00; --gold-warm:#d0c400; --gold-text:#8a7d00;
  --grau:#3a3a38; --grau-hell:#6d6d68;
  --creme:#f6f4ec; --linie:#e5e2d6; --papier:#ffffff;
  --font-body:"ff-meta-web-pro","FF Meta Pro",system-ui,-apple-system,sans-serif;
  --font-cond:"ff-meta-web-condensed-pro","FF Meta Pro Condensed",system-ui,sans-serif;
  --max:1200px;
}
*{box-sizing:border-box;}
body{margin:0;background:var(--creme);color:var(--grau);
  font-family:var(--font-body);line-height:1.6;-webkit-font-smoothing:antialiased;}
.wu-content{max-width:var(--max);margin:0 auto;padding:0 24px;}

/* ---------- INTRO ---------- */
.wu-intro{padding:76px 0 58px;display:grid;grid-template-columns:1.7fr 1fr;gap:56px;align-items:center;}
.wu-eyebrow{font-family:var(--font-cond);font-size:14px;letter-spacing:.16em;text-transform:uppercase;
  color:var(--gold-text);margin:0 0 16px;font-weight:600;}
.wu-intro h1{font-family:var(--font-cond);font-size:clamp(44px,5.4vw,66px);line-height:1.0;
  font-weight:600;margin:0 0 26px;color:var(--blau);letter-spacing:-1px;text-transform:uppercase;}
.wu-intro h1 em{font-style:normal;color:var(--gold-text);}
.wu-lead p{font-size:17px;line-height:1.75;color:var(--grau);margin:0 0 18px;}
.wu-lead a{color:var(--blau);text-decoration:underline;text-underline-offset:3px;}
.wu-lead a:hover{color:var(--gold-text);}
.wu-cta-btn{display:inline-block;margin-top:16px;padding:11px 26px;background:var(--blau);
  color:#fff;text-decoration:none;font-weight:600;font-size:13.5px;border-radius:40px;
  transition:background .2s ease,transform .2s ease;}
.wu-cta-btn:hover{background:var(--blau-tief);transform:translateY(-1px);}
.wu-intro-aside{text-align:center;}
.wu-intro-aside img{max-width:170px;width:100%;height:auto;}

/* Leistungen-Liste (nur Hybrid-Seite) */
.wu-leistungen{margin:8px 0 6px;padding:0;list-style:none;}
.wu-leistungen li{position:relative;padding:6px 0 6px 26px;font-size:15.5px;color:var(--grau);line-height:1.5;}
.wu-leistungen li::before{content:"➧";position:absolute;left:0;color:var(--gold-text);font-size:13px;top:8px;}

/* ---------- SEKTIONSKOPF ---------- */
.wu-section-head{text-align:center;padding:28px 0 6px;}
.wu-section-head .wu-eyebrow{margin-bottom:10px;}
.wu-section-head h2{font-family:var(--font-cond);font-size:clamp(32px,3.8vw,46px);font-weight:600;
  color:var(--blau);margin:0;letter-spacing:-.5px;}

/* Partner-Logos (nur Hybrid-Seite) */
.wu-partners{display:flex;justify-content:center;align-items:center;gap:40px;flex-wrap:wrap;padding:22px 0 6px;}
.wu-partners img{max-height:52px;width:auto;filter:grayscale(1);opacity:.75;transition:opacity .2s,filter .2s;}
.wu-partners img:hover{filter:grayscale(0);opacity:1;}

/* ---------- REFERENZ-GRID (Signature: Kategorie-System) ---------- */
.wu-refs{padding:42px 0 60px;}
.wu-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;}
.wu-ref{background:var(--papier);border:1px solid var(--linie);border-radius:12px;overflow:hidden;
  display:flex;flex-direction:column;transition:box-shadow .25s ease,transform .25s ease;}
.wu-ref:hover{box-shadow:0 14px 36px rgba(0,64,107,.12);transform:translateY(-3px);}
.wu-ref__media{aspect-ratio:1/1;overflow:hidden;background:var(--creme);border-bottom:1px solid var(--linie);position:relative;}
.wu-ref__media img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .4s ease;}
.wu-ref:hover .wu-ref__media img{transform:scale(1.04);}
.wu-ref__media--video::after{content:"▶";position:absolute;inset:0;display:flex;align-items:center;justify-content:center;
  font-size:44px;color:#fff;background:rgba(0,45,74,.32);pointer-events:none;}
.wu-ref__body{padding:20px 22px 24px;display:flex;flex-direction:column;flex:1;}
.wu-ref__cat{display:inline-block;align-self:flex-start;font-family:var(--font-cond);font-size:12px;
  letter-spacing:.06em;text-transform:uppercase;font-weight:700;color:var(--blau-tief);
  background:var(--gold-warm);border:none;padding:5px 14px;border-radius:40px;margin-bottom:14px;}
.wu-ref__text{font-size:14.5px;line-height:1.6;color:var(--grau);margin:0;}
.wu-ref__text a{color:var(--blau);text-decoration:underline;text-underline-offset:2px;}
.wu-ref__text a:hover{color:var(--gold-text);}

/* ---------- ABSCHLUSS ---------- */
.wu-closing{max-width:760px;margin:0 auto;text-align:center;padding:8px 0 20px;}
.wu-closing p{font-size:16px;color:var(--grau-hell);margin:0;}

/* ---------- RESPONSIVE ---------- */
@media (max-width:900px){
  .wu-intro{grid-template-columns:1fr;gap:32px;}
  .wu-intro-aside{display:none;}
  .wu-grid{grid-template-columns:repeat(2,1fr);}
}
@media (max-width:560px){
  .wu-grid{grid-template-columns:1fr;}
  .wu-intro{padding:48px 0 40px;}
}


/* =========================================================
   WordPress-Block-Anpassungen (Gutenberg-Struktur)
   ========================================================= */
/* Intro als Columns */
.wu-content .wu-intro{padding:76px 0 58px;align-items:center;}
.wu-content .wu-intro .wu-eyebrow{margin:0 0 16px;}
.wu-content h1.wu-h1{font-family:var(--font-cond);font-size:clamp(44px,5.4vw,66px);line-height:1.0;
  font-weight:600;margin:0 0 26px;color:var(--blau);letter-spacing:-1px;text-transform:uppercase;}
.wu-content h1.wu-h1 em{font-style:normal;color:var(--gold-text);}
.wu-content .wu-lead{font-size:17px;line-height:1.75;color:var(--grau);margin:0 0 18px;}
.wu-content .wu-lead a{color:var(--blau);text-decoration:underline;text-underline-offset:3px;}
.wu-content .wu-intro-aside img{max-width:170px;height:auto;}

/* CTA-Button: Pill in Markenblau, überschreibt Theme-Button */
.wu-content .wu-cta-btn .wp-block-button__link{background:var(--blau)!important;color:#fff!important;
  border-radius:40px!important;padding:11px 26px!important;font-weight:600;font-size:13.5px;
  font-family:var(--font-body);transition:background .2s,transform .2s;}
.wu-content .wu-cta-btn .wp-block-button__link:hover{background:var(--blau-tief)!important;transform:translateY(-1px);}

/* Sektionskopf */
.wu-content .wu-section-head{text-align:center;padding:28px 0 6px;}
.wu-content .wu-section-head .wu-eyebrow{margin:0 0 10px;}
.wu-content h2.wu-h2{font-family:var(--font-cond);font-size:clamp(32px,3.8vw,46px);font-weight:600;
  color:var(--blau);margin:0;letter-spacing:-.5px;}

/* Referenz-Grid: 3 Spalten */
.wu-content .wu-refs{padding:42px 0 60px;gap:28px;}
.wu-content .wu-refs.wp-block-group{display:grid;grid-template-columns:repeat(3,1fr);}
@media(max-width:900px){.wu-content .wu-refs.wp-block-group{grid-template-columns:repeat(2,1fr);}}
@media(max-width:560px){.wu-content .wu-refs.wp-block-group{grid-template-columns:1fr;}}

/* Karte */
.wu-content .wu-ref{background:var(--papier);border:1px solid var(--linie);border-radius:12px;overflow:hidden;
  display:flex;flex-direction:column;margin:0;transition:box-shadow .25s,transform .25s;}
.wu-content .wu-ref:hover{box-shadow:0 14px 36px rgba(0,64,107,.12);transform:translateY(-3px);}
.wu-content .wu-ref__media{margin:0;aspect-ratio:1/1;overflow:hidden;background:var(--creme);border-bottom:1px solid var(--linie);}
.wu-content .wu-ref__media img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .4s;}
.wu-content .wu-ref:hover .wu-ref__media img{transform:scale(1.04);}
.wu-content .wu-ref__body{padding:20px 22px 24px;gap:0;flex:1;}
.wu-content .wu-ref__cat{display:inline-block;align-self:flex-start;font-family:var(--font-cond);font-size:12px;
  letter-spacing:.06em;text-transform:uppercase;font-weight:700;color:var(--blau-tief);
  background:var(--gold-warm);padding:5px 14px;border-radius:40px;margin:0 0 14px;}
.wu-content .wu-ref__text{font-size:14.5px;line-height:1.6;color:var(--grau);margin:0;}
.wu-content .wu-ref__text a{color:var(--blau);text-decoration:underline;text-underline-offset:2px;}

/* Abschluss */
.wu-content .wu-closing{max-width:760px;margin:0 auto;text-align:center;padding:8px 0 20px;
  font-size:16px;color:var(--grau-hell);}

/* =========================================================
   Breite erzwingen (Theme begrenzt sonst auf 645px content-size)
   ========================================================= */
.wu-content.alignfull,
.wu-content{
  max-width:1200px !important;
  margin-left:auto !important;
  margin-right:auto !important;
  padding-left:24px;
  padding-right:24px;
}
/* Innere Blöcke dürfen die volle Breite des Containers nutzen */
.wu-content > *{max-width:none;}
.wu-content .wu-intro.wp-block-columns{max-width:none;}

/* ============================================================
   SERVICE-SEITEN (wordup-page / section / .wrap)
   Für Pressearbeit & weitere Unterseiten. Nutzt dieselben
   Bausteine wie PR-Berater (.wrap, .sec-head, .kicker,
   .btn-primary, --gold-warm …).
   ============================================================ */

/* ---------- Signet-W dezent rechts (Ergänzung zum vorhandenen profile-hero) ---------- */
/* Solo-Variante ohne Foto: eine Spalte, Text nutzt volle Breite. */
.profile-hero-grid--solo{position:relative;display:block;grid-template-columns:none;}
.profile-hero-grid--solo .profile-hero-text{max-width:760px;}
.service-hero-signet{position:absolute;top:50%;right:0;transform:translateY(-50%);
  width:262px;height:262px;z-index:0;pointer-events:none;user-select:none;opacity:.16;}
.service-hero-signet svg{display:block;width:100%;height:100%;}
.service-hero-signet path{fill:var(--gold-warm,#d0c400);}
@media (max-width:900px){.service-hero-signet{width:207px;height:207px;opacity:.16;}}
@media (max-width:600px){.service-hero-signet{display:none;}}

/* ---------- Referenz-Grid ---------- */
.refs{padding:16px 0 56px;}
.refs-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;}
@media (max-width:900px){.refs-grid{grid-template-columns:repeat(2,1fr);}}
@media (max-width:600px){.refs-grid{grid-template-columns:1fr;}}
.ref-card{margin:0;background:#fff;border:1px solid var(--linie,#e5e2d6);border-radius:12px;
  overflow:hidden;display:flex;flex-direction:column;transition:box-shadow .25s ease,transform .25s ease;}
.ref-card:hover{box-shadow:0 14px 36px rgba(0,64,107,.12);transform:translateY(-3px);}
.ref-media{display:block;position:relative;aspect-ratio:1/1;overflow:hidden;
  background:var(--creme,#f6f4ec);border-bottom:1px solid var(--linie,#e5e2d6);cursor:zoom-in;}
.ref-media img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .4s ease;}
.ref-card:hover .ref-media img{transform:scale(1.04);}
.ref-media::after{content:"\2922";position:absolute;right:10px;bottom:10px;width:30px;height:30px;
  display:flex;align-items:center;justify-content:center;font-size:15px;color:#fff;
  background:rgba(0,45,74,.72);border-radius:50%;opacity:0;transition:opacity .2s ease;}
.ref-card:hover .ref-media::after{opacity:1;}
.ref-body{padding:18px 20px 22px;display:flex;flex-direction:column;flex:1;}
.ref-cat{align-self:flex-start;font-size:12px;letter-spacing:.06em;text-transform:uppercase;font-weight:700;
  color:var(--blau-tief,#002d4a);background:var(--gold-warm,#d0c400);padding:5px 14px;border-radius:40px;margin-bottom:12px;}
.ref-text{margin:0;font-size:14.5px;line-height:1.6;color:var(--grau,#3a3a38);}
.refs .sec-head .kicker{color:var(--gold-text,#8a7d00);}
.refs .sec-head h2{color:var(--blau,#00406b);}

/* ---------- Lightbox ---------- */
.wu-lightbox{position:fixed;inset:0;z-index:9999;display:none;align-items:center;justify-content:center;
  padding:32px;background:rgba(0,20,35,.92);}
.wu-lightbox.is-open{display:flex;}
.wu-lightbox-figure{margin:0;display:flex;flex-direction:column;align-items:center;max-width:1000px;}
.wu-lightbox-img{max-width:100%;max-height:64vh;width:auto;height:auto;object-fit:contain;
  border-radius:8px;background:#fff;box-shadow:0 24px 60px rgba(0,0,0,.45);}
.wu-lightbox-cap{text-align:center;margin-top:16px;max-width:640px;}
.wu-lightbox-cat{display:inline-block;font-size:12px;letter-spacing:.06em;text-transform:uppercase;font-weight:700;
  color:var(--blau-tief,#002d4a);background:var(--gold-warm,#d0c400);padding:5px 14px;border-radius:40px;margin-bottom:12px;}
.wu-lightbox-text{display:block;color:#e8e6dd;font-size:15px;line-height:1.6;}
.wu-lightbox-nav,.wu-lightbox-close{position:absolute;color:#fff;background:rgba(255,255,255,.1);
  border:1px solid rgba(255,255,255,.25);cursor:pointer;display:flex;align-items:center;justify-content:center;}
.wu-lightbox-nav{top:50%;transform:translateY(-50%);width:48px;height:48px;border-radius:50%;font-size:22px;}
.wu-lightbox-nav:hover{background:rgba(255,255,255,.22);}
.wu-lightbox-prev{left:24px;}
.wu-lightbox-next{right:24px;}
.wu-lightbox-close{top:22px;right:24px;width:44px;height:44px;border:none;background:transparent;font-size:30px;}
@media (max-width:600px){.wu-lightbox{padding:16px;}.wu-lightbox-nav{width:40px;height:40px;}.wu-lightbox-prev{left:8px;}.wu-lightbox-next{right:8px;}}

/* ---------- Leistungs-Liste im Hero (z. B. Hybride PK) ---------- */
/* Hero hat dunkelblauen Hintergrund -> Text weiß. */
.profile-hero-text .service-list{margin:4px 0 18px;padding:0;list-style:none;max-width:760px;}
.profile-hero-text .service-list li{position:relative;padding:6px 0 6px 26px;font-size:15.5px;
  line-height:1.5;color:#ffffff;}
.profile-hero-text .service-list li::before{content:"\27A7";position:absolute;left:0;top:7px;
  color:var(--gold-warm,#d0c400);font-size:13px;}

/* ---------- Partner-Logos über dem Referenz-Grid ---------- */
.refs-partners{display:flex;justify-content:center;align-items:center;gap:40px;
  flex-wrap:wrap;padding:6px 0 26px;}
.refs-partners img{max-height:52px;width:auto;filter:grayscale(1);opacity:.75;
  transition:opacity .2s,filter .2s;}
.refs-partners img:hover{filter:grayscale(0);opacity:1;}
