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CLIENT


Not the powerful change the world, but innovations. And they are developed by people, not by corporations or institutions. The German Institute for Inventions (DIE) has set itself the task of actively supporting these people – and thus automatically the industrial and technology center in Germany. Only by promoting an innovative climate can we maintain and increase the competitiveness of the German economy.

A medal for the best

Since 1953, we have been awarding the Diesel Medal – Germany’s oldest innovation award – and in this way honoring personalities in Germany who have shown not only the inventor spirit but also the ability to implement ideas successfully. Such successes have a signal effect on the economy as a whole and focus the issue of innovation on the public interest.

WORDUP PR is deeply anchored in the German innovation scene and has advised clients such as the German Patent and Trademark Office, the European Patent Office or the Patent Pool Group. Award ceremonies were conducted for the Dr. Robert-Pfleger-Stiftung (Medical Award) successfully.

www.dieselmedaille.de

PR Agency Deliverables (2010-2013)

  • Conception and realization of all media activities for the yearly award ceremony
  • Sponsor acquisition
  • Political lobbying
  • Event organisation for 200 guests
  • Acquisition of speakers and entertainment programme
  • Close cooperation to press departments of nominees and winners

Consultancy: 4 years


Media Coverage

  • MDR Fernsehen
  • BILD Online
  • Süddeutsche Zeitung
  • Stuttgarter Nachrichten
  • Mittelbayerische Zeitung
  • Wetdeutsche Allgemeine Zeitung
  • Augsburger Allgemeine
  • Heilbronner Stimme
  • Focus Online
  • FAZ Innovation Manager
  • WirtschaftsKurier
  • Der Mittelstand
  • Greenpeace Magazin
  • Heise Online
  • KE Next Magazin
  • u.v.m. (Gesamtreichweite bis zu 6 Mio.)