press

In times of crisis and uncertainty, reliable sources of information are becoming increasingly important. Newspapers, news and weekly magazines as well as trade journals continue to play an important role in the media market in Germany. The paid circulation of daily newspapers in Germany increased significantly in 2022 compared to the previous year. This also includes the linear channels in radio and TV.

WORDUP PR draws on more than 25 years of experience in successful press work for leading print and online media, print trade publications and portals as well as linear TV and radio coverage. We are just as familiar with up-to-the-minute reporting as we are with background pieces and big interviews.

We are also happy to act as your external press department or as your company’s press spokesman.

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All leading media in the focus

⸻ examples

SPIEGEL

➧ Double interview with our PR client and virologist Prof. Melanie Brinkmann during the Corona crisis in the news magazine Der Spiegel

Local newspapers

➧ Local media campaign “Destroyed the inner city of Munich” with kick-off press conference in the Munich press club (AZ Munich, tz Munich, BILD Munich, SZ Munich, Münchner Merkur)

eCommerce Magazin

➧ PR campaign in advance of the introduction of the German Supply Chain Act in various specialist media for our PR client’s supply chain software (here: eCommerce Magazin)

ZEIT

➧ Expert statement from our PR client in ZEIT (print & online) about successful knowledge transfer from research to business

FORBES

➧ Expert contribution from our PR client on the effects of the corona pandemic in the travel industry and challenges for risk and credit management of business travel providers in FORBES (print & online)

Abendzeitung

➧ Full-page sweepstakes announcement by our PR client in connection with the start of the current season of “Let’s dance” in Abendzeitung München

ARD/ZDF News Magazine

➧ Statement from our customer in the joint morning magazine from ARD and ZDF on economic incentives as part of the German vaccination campaign

WELT Supplement

➧ Cover story for our PR client in the supplement “Deutscher Mittelstand” of the daily newspaper WELT with a circulation of 255,000 copies

Tagesspiegel

➧ Expert article from our PR client in Tagesspiegel Background on efficient mask procurement during the Corona crisis

Wirtschaftswoche

➧ Editorial article in Wirtschaftswoche on crisis resilience in medium-sized companies with quotes from our PR client

Pharma Relations

➧ Interview with our PR client in the specialist magazine Pharma Relations on the use of behavioral economic approaches in the fight against hepatitis B in Great Britain

The European

➧ Specialist article by our PR client on the introduction of the European Unitary Patent and the role of Great Britain in the debate magazine The European