press
In times of crisis and uncertainty, reliable sources of information are becoming increasingly important. Newspapers, news and weekly magazines as well as trade journals continue to play an important role in the media market in Germany. The 
paid circulation of daily newspapers in Germany increased significantly in 2022 compared to the previous year. This also includes the linear channels in radio and TV.
WORDUP PR draws on more than 25 years of experience in successful press work for leading print and online media, print trade publications and portals as well as linear TV and radio coverage. We are just as familiar with up-to-the-minute reporting as we are with background pieces and big interviews.
We are also happy to act as your external press department or as your company’s press spokesman.
All leading media in the focus
examples
SPIEGEL
➧ Double interview with our PR client and virologist Prof. Melanie Brinkmann during the Corona crisis in the news magazine Der Spiegel
Local newspapers
➧ Local media campaign “Destroyed the inner city of Munich” with kick-off press conference in the Munich press club (AZ Munich, tz Munich, BILD Munich, SZ Munich, Münchner Merkur)
eCommerce Magazin
➧ PR campaign in advance of the introduction of the German Supply Chain Act in various specialist media for our PR client’s supply chain software (here: eCommerce Magazin)
ZEIT
➧ Expert statement from our PR client in ZEIT (print & online) about successful knowledge transfer from research to business
FORBES
➧ Expert contribution from our PR client on the effects of the corona pandemic in the travel industry and challenges for risk and credit management of business travel providers in FORBES (print & online)
Abendzeitung
➧ Full-page sweepstakes announcement by our PR client in connection with the start of the current season of “Let’s dance” in Abendzeitung München
ARD/ZDF News Magazine
➧ Statement from our customer in the joint morning magazine from ARD and ZDF on economic incentives as part of the German vaccination campaign
WELT Supplement
➧ Cover story for our PR client in the supplement “Deutscher Mittelstand” of the daily newspaper WELT with a circulation of 255,000 copies
Tagesspiegel
➧ Expert article from our PR client in Tagesspiegel Background on efficient mask procurement during the Corona crisis
Wirtschaftswoche
➧ Editorial article in Wirtschaftswoche on crisis resilience in medium-sized companies with quotes from our PR client
The European
➧ Specialist article by our PR client on the introduction of the European Unitary Patent and the role of Great Britain in the debate magazine The European
Handelsblatt
➧ Byline from our PR client on the auction of 5G mobile phone licenses and suitable bidding strategies in the Handelsblatt
Der Treasurer
➧ Product report on the introduction of our PR client’s new supply chain solution in the finance trade magazine Der Treasurer
Procure CH
➧ Specialist article on the economic importance of CO2 pricing in the supply chain in the Swiss specialist magazine procure.ch
