Three decades of PR

PR Consultant
Munich

For around three decades, Achim von Michel has supported local, national and international clients as a press spokesperson and PR consultant. For over 18 years he was press spokesperson and Political Affairs Officer for Bavaria at the German Association for Small and Medium-Sized Businesses (Der Mittelstand. BVMW), where he also serves as director of the Bavarian State Economic Senate. In addition to full-service mandates with WORDUP, he is also bookable for direct consulting assignments, seminars, and as a speaker and press spokesperson.

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Achim von Michel, PR Consultant Munich
Competence

Individual consulting – confidential on request

01

Consulting

Direct consulting mandates for companies and organizations – strategic, discreet, experienced.

02

Seminars

Bookings including for the Ludwig Maximilian University of Munich and executive training.

03

Speaker

National and international speaking requests – also via the WCFA speaker bureau.

04

Press spokesperson

Interim press spokesperson, media training and interventions through crisis communication.

Impressions

30+ years of Public Relations

Career

Milestones & engagement

since 2026Lecturer in Public Relations / Media Relations at EU Business School, Munich Campus
since 2024Member of the Bavarian Economic Advisory Council
2023Certified participant of the five-day „Munich Climate School 2023“ at LMU Munich
2023Graduate of the 7-part certificate course „Digital Recruiting“ at Hof University
since 2022Member of the World Communication Forum Association (WCFA), Davos
2020Jury member of the „Creator Award“ by Isarnetz e. V.
2019Advisory board of the Munich Web Week / MucDigital
2019Jury member of „The 100 Faces of Munich’s Digital and Creative Scene“
2018–2019Advisory board of the academic executive education program at LMU
since 2012Publisher of the entrepreneur magazine for SMEs mittelstandinbayern.de
since 2011Director of the Bavarian State Economic Senate at the BVMW
2007–2025Press spokesperson and Political Affairs Officer for Bavaria at the federal association Der Mittelstand. BVMW e. V.
2005Co-founder of the theatre summer academy „A Dream of Passion“ in Bern (CH)
2001–2003Personal PR consultant to the President of the European Patent Office, Dr. Ingo Kober — reorganization of the communications department
1999Founder and host of the European Digital Radio Conference EDRC (WEKA specialist publishing house, approx. 200 international participants annually, Munich Park Hilton)
1990sPress spokesperson of Bayerische Medien Technik GmbH (subsidiary of BR and BLM) — focus on Digital Radio (DAB) and Digital Television (DVB)
1990sAssistant press spokesperson at the Bavarian Regulatory Authority for New Media (BLM)
1994Founding of WORDUP Public Relations
PublishingFreelance journalist & IT non-fiction author — Computer Persönlich, Computerwoche, Süddeutsche Zeitung, Rowohlt-Systhema Verlag, among others
TrainingPrivate acting training at „Schauspiel München“
StudiesCommunication studies / computer science / psychology at LMU; 1993/94 research stay at Stanford University, California; Magister Artium „with distinction“
OriginBorn in Gräfelfing near Munich, raised there as well as in Cologne and Berlin

Let’s talk about your communications.

Südliche Auffahrtsallee 66 · 80639 Munich
+49 89 2 878 878 0
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Memberships & Awards
WORDUP Public Relations Beratung seit 1994
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