Communication is an art
We create a media presence that your customers and stakeholders cannot escape. WORDUP ist your PR Agency in Munich: since 30+ years, with sustainable strategies and strong resonance in leading and trade media. High-class events, political communication and social media content are also part of our services.
Strategy
Effective planning for maximum visibility
Print & Broadcast
Media relations for linear publications and leading media
Online PR
Strong presence in digital media
Lobbying & Event
Direct contact with stakeholders and political decision-makers
Our Services
Media Relations
Media relations for print and leading media — placing your topics in online, print and broadcast.
→Events
Receptions, anniversaries, conferences and roadshows for up to around 500 participants — conceived and staged.
→Lobby & Politics
Policy consulting and lobbying with an established regional, national and international network.
→Social Media
Business social media — content for channels that truly reach your target audiences.
→Coaching & Crisis
Crisis communication and media training — available at short notice, on request 24/7 on standby.
→Paid Content
Content creation for website, podcast and media — editorial content with substance.
→Hybrid Press Conferences
Conception and technical implementation of hybrid and fully online conferences.
→From deep technology to social policy — we know the language of your industry and the editorial teams that report on it.
- Innovation
- Intellectual Property & Patents
- Capital Markets & Stock Exchange
- IT & Digitalization
- Financial Services & FinTech
- Compliance
- Industry & Manufacturing
- SME / Mittelstand
- Mobility & Aviation
- Tourism
- Digital Recruiting
- Employer Branding
- Clean Energy
- Sustainability & Climate Protection
- Startup
- Economy & Economics
- Politics & Society
- Culture & Social Affairs
International
Many companies look not only for PR strategies for the DACH region but also for entry into other European markets or the leap overseas. Our network is complemented by the expert pool of the World Communication Forum Association (WCFA) — so we can coordinate your international projects as well.
Crisis-proof
We are particularly skilled at effective crisis communication: whether facing looming negative coverage (print, TV, online) or handling internal and external communication in the context of outplacements. We are available at extremely short notice — on request 24/7 on standby.
Boutique consulting with a stance
With WORDUP you meet a boutique PR agency right by Nymphenburg Palace in Munich. We are a member of the Bavarian Environmental & Climate Pact and follow the professional standards of the Code de Lisbonne as well as the German Press Code.
Our expectations for media reach at the launch of the mobile payment system Payconiq in Germany were far exceeded by WORDUP.
WORDUP successfully provided the entire logistical support for our complex hybrid press conference for the launch of the “UNAIDS Global AIDS Update 2024” — and was extremely helpful in securing coverage in leading broadcast and print media.
WORDUP PR gave us outstanding support in external communication toward investors and the interested public during a period of active realignment of our listed Blue Cap AG.
WORDUP successfully helped us place numerous articles on our core topics of statistical data analysis and New Work in trade and leading media.
Over four years of collaboration, we were regularly and often present with our economic-policy topics through publications in German-language leading media and broadcast.
Mr. von Michel gave our master’s students an interesting insight into the values and working methods of the German Mittelstand.
The listed SHS Viveon AG worked successfully with WORDUP over two years to position its IT platform for credit, risk and compliance management.
As a US-based IP technology company, we wanted to become visible in the German market through media publications and high-class events. WORDUP has been instrumental in helping us achieve this goal for several years.
We would like to thank WORDUP warmly for the several years of excellent collaboration on the event and press support for the oldest European innovation prize — the DIESEL MEDAL.
WORDUP successfully supported Secur Solutions with internal and external communication, including an intranet platform for our more than 200 employees, team videos and product demo films.
What’s on our mind
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Faster than ever: The new WORDUP homepage
“Claude, build us a new homepage” – of course, it’s not quite that simple.
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New MarTech Client from France
Starting in June, the Positive Group joins WORDUP’s tech client portfolio.
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Awarded by the German Innovation Institute
The Munich PR agency received the “TOP SERVICE” award.
More than the sum of its parts
Collaboration, team spirit and dynamic action are highly valued at WORDUP. As a certified internship provider of LMU Munich, we train the talent of tomorrow. Get to know us — we look forward to meeting you.
To the job offers →Studied computer science as a minor, was press spokesman for a mid-sized business association for 20 years and worked as a journalist himself. His network in leading media and politics is the foundation of the agency.
Frequently Asked Questions
Which topics and areas does WORDUP PR specialize in?
The agency started in the 1990s as a technology PR consultancy in Munich and later also made a name for itself in the innovation and intellectual property scene as well as in the political environment. Today the client portfolio comprises technology clients (MarTech, FinTech, IT) as well as listed companies, political actors and foundations, and renowned cultural and international social organizations.
Which competencies does the agency draw on for its PR mandates?
Managing Director Achim von Michel studied computer science as a minor and therefore has the understanding necessary for tech consulting. He was press spokesman for a mid-sized business association for 20 years and thereby built a broad network of contacts in leading media and trade publications. He also worked as a journalist himself and always conveys to his employees the high importance of journalistic standards in PR consulting.
Is the agency active only in media relations or also in other areas?
A major focus of WORDUP PR is also the planning and execution of high-class events: we have a great deal of experience in organizing receptions, anniversaries, conferences, roadshows and other events for up to around 500 participants. In addition, Achim von Michel has a large regional, national and international political network, which he regularly brings into consulting mandates and lobbying projects.
Is WORDUP the right agency for entering the DACH market from abroad?
The Munich-based agency has always worked internationally since its beginnings — whether in mandates for the European Patent Office, long-standing engagements from the USA or in collaboration with other agencies in large European PR networks. We have now served clients from 15 countries in the PR and event field and are always delighted to receive commissions from abroad, because they also broaden our horizons with valuable insights.
Can the agency also be booked ad hoc, for example for a single press release?
Media relations is very much a trust business and thrives on established contacts. Journalists have specific interests and receive regular updates from us on the projects and plans of our clients. That is why our PR mandates are, as a rule, designed for the long term, in order to anchor a brand and company durably and trustfully in the media landscape. We therefore only carry out ad-hoc projects in crisis communication and for event commissions.
Can’t media relations now simply be left to Artificial Intelligence?
AI solutions offer enormous support in press and media work — whether in research or content creation. It undoubtedly makes our business faster, but of course does not replace an agency’s media network, the instinct for topics, individually tailored messaging or decades of experience. Journalists already receive hundreds to thousands of emails per day — an automated process does not help ensure that messages reach the right recipient and trigger the desired response.
Let’s talk about your communications.
+49 89 2 878 878 0
