Paid Content & Editorial

Content
is King

With the ever-increasing volume of information, excellent media content is becoming more and more important. Informative websites with precise descriptions of services and products, SEO and AI optimized content and attractive paid content play a decisive role in online visibility. But you can also continue to reach your target groups successfully with attractive print products. Quality and relevant information help to sustainably strengthen your brand and your positioning in the offline world too.

We are happy to advise our clients on which media are best suited to which content – on request in combination with media relations and social media.

For an overview of our mandates since 1994, see Projects & References.

Examples

Selected content

36-page Handelsblatt supplement „We are the German economy“
Publisher supplement

36-page supplement „We are the German economy“ in Handelsblatt (reach approx. 550,000 readers) for Inside Corporates

Full-page prize-competition advertisement in the Abendzeitung München
Tabloid press

Full-page prize-competition announcement for our client around the launch of the current season of „Let’s Dance“ in the Abendzeitung München

Home page of the online magazine mittelstandinbayern.de
Online magazine

For over 15 years, WORDUP has run the online magazine mittelstandinbayern.de, providing subscribers with SME news every month via a newsletter

20-page BVMW publisher supplement produced by WORDUP PR
Editorial

Complete project handling and editorial management for a recurring 20-page BVMW publisher supplement (2x/year)

Website of the 5G Media Initiative and the 5G Today research project
Website content

Website design and complete copywriting for the 5G Media Initiative and the Bavarian research project 5G Today on behalf of Bayerischer Rundfunk

Website of Secur Solutions with internal staff area
Web presence

Planning, implementation and copywriting for the external and internal web presence of Munich-based Secur Solutions

Website of the voters’ group Pro Planegg & Martinsried for the local elections
Website & editorial

Website screen design, realization and ongoing copywriting for the local-election presence of Pro Planegg & Martinsried

Relaunched web presence of the Stiftung Kulturförderung
Website relaunch

Planning, screen design, implementation and copywriting for the relaunch of the web presence of the Stiftung Kulturförderung (German Culture Prize)

Robotic surveillance dog Spooky operating in an office environment
Product video

Demonstration of the robotic surveillance dog Spooky (Boston Dynamics) in an office environment for Secur Solutions

Video documentation of the 50 Years of Mittelstand celebration at the Munich Künstlerhaus
Event after movie

Video documentation of the „50 Years of Mittelstand“ celebration at the Munich Künstlerhaus

Employee video for the company homepage
Recruiting

Employee videos for the company homepage of Secur Solutions

Let’s talk about your communications.

Südliche Auffahrtsallee 66 · 80639 Munich
+49 89 2 878 878 0
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WORDUP Public Relations Beratung seit 1994
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