PR Agentur Tourismus: Hotel Kaufmann

CLIENT


The Hotel Kaufmann is a four-star spa & wellness and conference hotel in the Ostallgäu on the famous Forggensee near Füssen with a direct panoramic view of the Allgäu Alps – the ideal starting point for countless excursions and tourism in the beautiful surroundings.

The renovation of the hotel, completed in 2011, only used traditional materials in loving detail. Since then, the hotel has been a modern, architecturally sophisticated and cozy atmosphere.

WORDUP PR accompanied the opening of the extension building and worked strategically and operationally in cooperation with an advertising agency for the reorientation of all communication measures in the field of tourism PR (brochure, internet appearance, blog, logo design, etc.) over a period of almost two years.

In addition to the Hotel Kaufmann, WORDUP PR accompanied the opening of the Hotel Los Jameos Playa on Lanzarote with targeted press and public relations work.

PR Agency Deliverables (2010-2012)

  • Conception and realization of all press and media activities for the opening in 2011
  • Development of Corporate Design, Logo, Website, Brochures in co-operation with Design and Advertisement Agencies
  • Text editing for brochures, website and advertisements

Consultancy: 2 Years


Media Coverage

  • Süddeutsche Zeitung "Wohlfühlen"
  • Allgäuer Zeitung
  • Spa Inside
  • Allgemeine Hotel- und Gastronomiezeitung
  • Käfer Magazin
  • u.v.m.