Management consultancy · Game theory · Behavioural economics

TWS Partners AG

Game theory as a lens on politics and business

TWS Partners is regarded as the market leader in applied game theory. With more than 70 highly specialised consultants in Munich and London, the firm works for companies across a wide range of sectors, making game theory usable for business decisions — from complex market entry questions and the purchase or sale of assets and business units to the commercialisation of IP rights and the optimisation of top and bottom line in procurement and sales.

TWS Partners is the only consultancy in the world to draw exclusively on Nobel Prize-winning research in game theory and industrial economics, translating that methodology directly into practical use for companies facing decisions.

Clients come from automotive, transport, high tech, telecommunications, pharmaceuticals, chemicals and consumer goods. To date TWS Partners has delivered more than 2,200 transaction projects with a cumulative volume of over 250 billion euros.

WORDUP PR handled all media relations for TWS Partners in Germany over four years. The brief centred on positioning the firm and its themes across the political and business arena in German national media. Placements ranged from trade titles to the Tagesschau news programme, DER SPIEGEL and the ZDF breakfast show. As a Munich specialist in business communications, the agency drew on experience from mandates including Lehel Invest Bayern, the Center for Applied Policy Research (CAP) and the Munich-based Patentpool Group.

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