game theory, behavioural economics, economy, politics, automotive, pharma

⸻ client

TWS Partners is considered to be the leader in applied game theory. With more than 70 highly specialized consultants, TWS Partners works in Munich and London for companies from a wide variety of industries. The team specializes in harnessing game theory for business decisions. These can range from complex market entry decisions, the purchase or sale of assets and parts of companies, the marketing of IP rights to the optimization of the top & bottom line in purchasing and sales.

Founded in Munich in 2001 as a spin-off of a joint project between industry and science, TWS Partners is still closely associated with science and therefore always up to date with research. This is also the founding partners Marcus Schreiber (Chairman) and Professor Achim Wambach, today President of the Center for European Economic Research (ZEW). Through its close exchange with science and research, TWS Partners is a pioneer in the field of applied game theory and continuously develops its methodology.

TWS Partners is the only consulting firm in the world based exclusively on Nobel Prize-winning research in the fields of game theory and industrial economics. TWS Partners makes this methodology directly available to companies in decision-making situations.

With the topics Mechanism Design, Process Design and Market Design, TWS Partners offers a practice-oriented consulting approach, which is successfully implemented and continuously developed by more than 70 consultants at numerous European and international customer companies. Above all, the consultants support high-volume and complex transaction projects, achieving far above-average earnings contributions and sustainable competitive advantages for customers.

This can benefit, for example, companies in the automotive, transport, high-tech, telecommunications, pharmaceuticals, chemicals and consumer goods industries. TWS Partners has so far successfully implemented more than 2,200 transaction projects with a cumulative volume of more than € 250 billion.

WORDUP PR has been responsible for the entire press work (economy business communication in leading media) for TWS Partners in Germany for more than four years. A special focus of the assignment wass the positioning of the company and its contents in the political and economic environment in leading business media in Germany. As an expert in business communications, the Munich-based agency relied on a wealth of experience in this mandate, for example in advising Munich-based Lehel Invest Bayern, the Center for Applied Policy Research (CAP) and the Munich Patent Pool Group.

Further information:

years of consultancy

PR services

  • Conception and realisation of entire Press Kit
  • Positioning as expert in Game Theory
  • Online Press Communication
  • Press work in the surrounding of leading media
  • Agenda Setting
  • Planning of Press events
  • Pitching interviews and expert statements

⸻ clippings

  • Handelsblatt
  • Forbes
  • Focus Money
  • Süddeutsche Zeitung
  • ZDF Morgenmagazin
  • Süddeutsche Zeitung
  • WELT
  • Frankfurter Rundschau
  • Münchner Merkur
  • Mittelbayerische Zeitung
  • The European
  • Bayerischer Rundfunk
  • Tagesschau
  • Business Insider
  • Industrieportal Fuenf-G
  • Automobil Industrie
  • Pharma Relations
  • Diplomatisches Magazin
  • Procure Swiss Magazin
  • and many more