Category: PR and SEO

  • Recruiting: Employee videos increase interest

    Recruiting: Employee videos increase interest

    WORDUP PR has been creating content for the website and social media channels for the security service provider Secur Solutions from Gräfelfing near Munich since the beginning of the year, and is also responsible for all press work. A focus of the past few months has been the presentation of management and employees in short video clips. The communication goal was aimed at conveying the family, owner-managed atmosphere of the medium-sized company with over 150 employees in images and sound, and at advertising the job offers at Secur Solutions via social media channels (especially LinkedIn and Instagram). Attention was paid to a mix of long-term employees, students and senior officials in order to shed light on different facets of activities.

    The videos are also available in the newly designed application portal, and content on current projects in the company and the private interests of management and employees are also regularly presented on the company’s LinkedIn channel. The applicant quota in the competitive security services market has already increased significantly.

  • System catering: Pilot project in Munich

    System catering: Pilot project in Munich

    The Munich Thai food chain Kaimug is expanding its offering with a new, innovative shop-in-shop concept in the REWE market at the “Neue Balan – Campus of Ideas”, which is run by the independent merchant Sevdaim Terzija. In an area of ​​just 18 square meters, Kaimug now offers REWE customers freshly prepared Thai dishes of restaurant quality – directly in the supermarket.

    The new Kaimug concept is based on the idea of ​​making high-quality and authentic Thai food available directly in the supermarket. In a small space, but with high quality, Kaimug offers over 50 different dishes that can be selected from a refrigerated display case all day long. At lunchtime, customers can also choose from four freshly prepared, hot meals.

    All dishes are freshly prepared and retain their quality over a longer period of time. The price range is from 3.95 to 9.95 euros. The concept is aimed at price-conscious, quality-oriented customers.

    The new Kaimug offer in Giesing is particularly interesting for the numerous offices and their staff in the large “Neue Balan – Campus of Ideas”, one of the largest office complexes in Munich. The concept has already aroused great interest there. The location in the REWE market is cleverly positioned to serve the needs of local business people and residents for fast, high-quality food.

    The shop-in-shop concept is part of a pilot project that Kaimug has developed in cooperation with REWE. The aim is to expand the concept to other supermarket locations in Germany after a successful test phase. The cooperation with REWE is not exclusive, so Kaimug will also consider other locations for the project in the future.

    WORDUP has been supporting the Kaimug Group in media communication since the beginning of the year. The innovative concept has been reported on MSN News, Yahoo News and in the Lebensmittelzeitung, among others.

  • Virtual press conferences: Cooperation with Creakom and Munich Press Club

    Virtual press conferences: Cooperation with Creakom and Munich Press Club

    During the Corona pandemic, virtual conferences boomed to enable exchange and collaboration even when spatially distributed. Fortunately, this time is now far behind us, but the use of transmission technologies for meetings and conferences has become established and is still used intensively. Not least cost arguments and the accessibility of large audiences have meant that hybrid events in particular are very often the focus of organizers. For PR and press officers, this format is particularly interesting in the context of press conferences (PC). On the one hand, media representatives can also be addressed professionally internationally. On the other hand, hybrid PCs also offer media professionals whose schedule does not allow them to visit the event venue a good opportunity to quickly and authentically find out about newsworthy content.

    In collaboration with technology partner Creakom and location partner International Press Club Munich, WORDUP PR is now offering a tried and tested and innovative concept for hybrid events in Munich, which was already used in July 2024 in an extensive setting by the United Nations for the opening press conference to present the UNAIDS annual report. Around 80 journalists followed the international press conference on site at Marienplatz. Several hundred participants were connected digitally at the same time – as were three simultaneous interpreters who translated all content into English, French and German. The entire technical setup was implemented by the experienced service provider Creakom from Munich, with whom WORDUP has already been working for several years on organizing hybrid specialist conferences in the intellectual property sector. The Munich Press Club provided the premises and supported the advance information to an extensive media distribution list. WORDUP handled the on-site participant support and was responsible for the overall project to the United Nations as the general service provider.

    If you are interested in our service, you can download our presentation HERE.

  • WORDUP new member of the World Communication Forum Association

    WORDUP new member of the World Communication Forum Association

    WORDUP starts the new year in good company, as we have become a new member of the World Communication Forum Association (WCFA). Based in Davos, Switzerland, the WCFA aims to connect communication industry professionals around the world. Each member represents its region or organization as an ambassador on the international stage and is committed to the further development of a global and innovative communication culture.

    Achim von Michel, CEO and founder of WORDUP PR, is excited about the new membership: “Our PR agency stands for an ethical and international communication culture. As a member of the WCFA, we stay up to date and have the opportunity to equally learn from and help shape the latest developments in communication. Moreover, it additionally expands our extensive global network.”

    WORDUP operates internationally and serves clients from all over the world. With contacts in Switzerland, Austria, the USA, the United Kingdom, the Benelux countries, the Baltic States and Scandinavia, and over 25 years of PR experience, we are widely connected and have always adapted to the ever-changing environment.

    The WCFA was founded in 2014 at the initiative of a group of dedicated communications experts from Europe, Asia and Latin America. The non-profit organization stands for openness, internationality and high quality of work and aims to drive positive change in our society through fair and high quality communication. By networking professionals, top CEOs and managers, universities, institutions and students, it creates a unique mix of communication specialists in constant exchange.

     

    WCFA PR Agenur München
    World Communication Forum Association Davos

  • All for the clicks?

    All for the clicks?

    Whether it’s in the news or on social media, everyone is constantly getting excited about something. Issues are controversially discussed and receive enormous attention, although often only a few people are directly affected by the topic. The journalist Matthias Zender calls this phenomenon “attention management. ” This means that news is no longer about their relevance, but about their clickability. Through emotionalization, scandalization and personalization, events are presented exaggeratedly and should generate attention and provide discussion potential. The internet is exacerbating this trend: billions of websites compete for user clicks, which is why attention-gathering methods are constantly being used.  

    This issue also plays an important role in PR. Two of our clients have been extraordinary prominently represented in the media in recent months. One could observe how, after the publication of an article, many other media suddenly reported intensively on the event. Crises in particular can become independent due to attention management and lead to a downward spiral due to numerous negative articles. The task of PR is then to detect this downward trend early on and to react to it by crisis communication. However, attention management can also lead to more positive reporting. This phenomenon is therefore not necessarily a disadvantage for the PR industry – it just needs to learn how to handle it properly.  

  • Professional crisis communication during the corona pandemic

    Professional crisis communication during the corona pandemic

    The global corona pandemic poses immense challenges not only for virologists, hospital doctors, public services, politicians and of course the population in almost all countries. The constant and accurate communication of current developments and events, the directly necessary measures taken by companies and the comprehensive political responses to threatening economic upheavals require constant, professional media and, above all, crisis communication.

    At WORDUP PR, the focus is initially on the information requirements of our agency customers: How is the security of services from the home office guaranteed? What current information do customers and suppliers need? Do the media need to be informed about unusual measures and events in the company? Which planned events can be implemented as a Live Stream and how can this be organized and communicated quickly?

     

    In addition, Achim von Michel, in his role as press spokesman for the BVMW Association of Small and Medium-Sized Enterprises in Bavaria, is currently making his network and media expertise permanently available for conveying urgently needed business information. The latest state-of-the-art political aid programs for medium-sized entrepreneurs are disseminated daily via the Bavarian SME portal mittelstandinbayern.de and the Bavarian BVMW state portal.

    In live interviews on the radio and in expert statements for private (HERE) and public television in Bavaria, Achim von Michel also classifies political measures and also puts his finger on it into the wound if promised aid programs cannot be implemented promptly enough, for example due to the lack of flexibility of the house banks.

     

    In this constant flood of – currently mostly bad – news from all over the world, it is not always easy to keep a cool head and to spread a minimum of optimism despite all developments. But one thing is certain: the corona pandemic will pass and our societies will ultimately emerge from this crisis stronger after a time of great challenges. At this time, special thanks also go to the employees of WORDUP PR, who maintain the operation as usual in the home office with the latest office tools such as Asana, Microsoft Teams, Zoom and Sharepoint and ensure the smooth production and distribution of urgent information.

WORDUP Public Relations Beratung seit 1994
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