Medicine · Society · Award PR · Research
Dr. Robert Pfleger Stiftung
Media relations for a respected medical research prize
The Dr. Robert Pfleger Foundation is a charitable foundation held in private corporate ownership. The choice of legal form in the 1970s — a public foundation under civil law with legal capacity — was comparatively unusual at the time. It follows from Dr Robert Pfleger’s wish, set out in his will, that the foundation should continue to run his pharmaceutical business in his spirit. Dr. Robert Pfleger Chemische Fabrik GmbH thus became part of the foundation’s endowment. Alongside its charitable work, the foundation therefore also exercises ownership of the company, supported by an administrative board.
Under its statutes, the foundation pursues its charitable purpose in part by awarding a scientific prize every two years. At 50,000 euros, it is a significant award in German medicine.
On this mandate WORDUP PR repeatedly succeeded in placing a specialist subject with major national media across Germany.
Social projects and foundations have been a core focus for WORDUP PR since the agency was founded. At consistently reduced rates, the agency has delivered communications for the Karl Böhm Foundation, the Stiftung Kulturförderung (German Cultural Prize) and the social support network Dein Nachbar e.V.

6
years of consultancy

PR services
- Preparing and delivering all nationwide media relations for the Robert Pfleger Research Prize on a two-year cycle (2008, 2010, 2012)
- Producing specialist interviews and articles for the press
- Support for the award ceremony
- Comprehensive documentation for the governing bodies
Selected media
Media coverage
Selected coverage





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