Aviation · Aerospace · Aircraft manufacturing · Industry
Fairchild Dornier
Media consultancy for a German aircraft manufacturer
A case study in public relations for industry and manufacturing: the Dornier 728 was a twin-engine narrow-body aircraft for short-haul routes, designed for 70 to 85 passengers and intended to compete with the Embraer 170 and the Bombardier CRJ700.
The aircraft was developed by Dornier Luftfahrt GmbH under Fairchild Dornier ownership. The first aircraft rolled out on 21 March 2002, but never made its maiden flight after Fairchild Dornier became insolvent. The attacks of 11 September 2001 and the ensuing crisis in air travel had a marked effect on the aviation industry.
WORDUP PR handled the international communications, supported the official roll-out attended by more than 100 journalists and produced several issues of the 728JET customer magazine. Alongside Fairchild Dornier, WORDUP PR has advised further industrial clients such as MTU Aero Engines and the automotive supplier Schlemmer Group. In aviation, clients include Lithuania’s Avia Solutions Group, Aircraft Philipp and the flight compensation specialist Skycop.
1
year of consultancy
PR services
- Preparing and delivering pan-European media relations for the 728JET roll-out, in close cooperation with the Fairchild Dornier communications department
- Editorial management and full production supervision of the 728JET customer magazine
- Support for the roll-out event with over 100 international journalists at Oberpfaffenhofen near Munich
Selected media
728JET · Customer magazine
728JET customer magazine
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