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Fairchild Dornier

Case study public relations for industry and production: The Dornier 728 was a twin-engine standard-fuselage aircraft for short-haul traffic. It was designed for 70 to 85 passengers and was intended to compete with the Embraer 170 and Bombardier CRJ700 models. A large fuselage cross-section was emphasized. The aircraft was developed by the then Dornier Luftfahrt GmbH under the ownership of Fairchild Dornier.

The rollout of the first aircraft took place on 21 March 2002; the maiden flight no longer occurred due to the meanwhile insolvency of the Fairchild Dornier company. The terrorist attacks of 11 September 2001 and the subsequent crisis in air traffic also affected the aviation industry. The relatively small company was dependent on financiers and on customer commitments, who — because of the attacks — only invested restrictively or withdrew purchase commitments. Three prototypes were built as part of the 728 program.

WORDUP PR accompanied the communication measures of the rollout and produced several issues of the customer magazine 728JET. In addition to FairchildDornier, WORDUP PR has advised other industrial clients such as MTU Aero Engines and the automotive supplier Schlemmer Group. In the aviation sector, the Lithuanian Avia Solutions Group, Aircraft Philipp and the flight-rights specialist Skycop are among the advised clients.