Tourism · Hotels · Travel · Lifestyle
Hotel Kaufmann
Tourism PR for a four-star hotel
Hotel Kaufmann is a four-star spa, wellness and conference hotel in the East Allgäu region on Lake Forggensee near Füssen, with panoramic views of the Allgäu Alps.
The extension completed in 2011 added further suites and a wellness area, built exclusively from traditional materials. The result is a modern, architecturally ambitious yet welcoming atmosphere. With its setting, its kitchen and its spa facilities, the family-run Hotel Kaufmann is one of the most attractive destinations in the Allgäu. Its proximity to the royal castles of Neuschwanstein and Hohenschwangau, built by King Ludwig II, gives guests ready access to the world of Bavaria’s fairy-tale king.
WORDUP PR supported the opening of the extension and, working with an advertising agency, contributed strategically and operationally to repositioning all tourism communications — brochure, website, blog and logo design — over almost two years. A highlight was an eight-page special supplement in the leading regional newspaper, the Allgäuer Zeitung.
Alongside Hotel Kaufmann, WORDUP PR also handled communications for the opening of the Hotel Los Jameos Playa on Lanzarote. For Krieger + Schramm, the Dynahaus project put energy-efficient living in the spotlight.
2
years of consultancy
PR services
- Media relations around the opening of the extension in spring 2011
- Redesign of the corporate identity (logo, advertising visuals), the website and the corporate blog, in cooperation with partner agencies
- Copywriting for website, brochures and advertising
Selected media
Media coverage
Selected coverage
Let’s talk about your communications.
+49 89 2 878 878 0
