Tourism · Hotel · Travel · Lifestyle · Wellness · SME
Hotel Kaufmann
The Hotel Kaufmann is a four-star spa, wellness and conference hotel in the Ostallgäu region by the well-known Forggensee lake near Füssen, with direct panoramic views of the Allgäu Alps – the ideal starting point for countless excursions and tourism in the beautiful surroundings.
During the hotel extension completed in 2011, which added more comfortable suites and a wellness area, only traditional materials were used with loving attention to detail. Since then, the hotel has presented itself in a modern, architecturally sophisticated and yet cosy atmosphere. With its idyllic location, excellent cuisine and outstanding wellness offerings, the owner-managed Hotel Kaufmann is one of the most attractive travel destinations in the Allgäu. Its proximity to the royal castles of Neuschwanstein and Hohenschwangau, once built by the fairy-tale king Ludwig II, also offers guests a unique insight into the fairy-tale world of the former Bavarian king.
WORDUP supported the opening of the extension building and, in collaboration with an advertising agency, contributed strategically and operationally to the realignment of all communication measures in the field of tourism PR (brochure, website, blog, logo design etc.) over a period of almost two years. In addition to the Hotel Kaufmann, WORDUP also supported, among others, the opening of the Hotel Los Jameos Playa on Lanzarote with targeted press and public relations work. In the DYNAHAUS project, the focus was on energy-efficient living.
2
Years of consulting
PR services
- Accompanying press work for the opening of the extension building in spring 2011
- Redesign of the corporate design (logo, advertising motifs) and the website as well as the corporate blog in collaboration with agencies
- Creation of website, brochure and advertising copy
Media (selection)
Press coverage
Selected clippings
Let’s talk about your communications.
+49 89 2 878 878 0
