Three decades of PR

PR Consultant
Munich

For around three decades, Achim von Michel has supported local, national and international clients as a press spokesperson and PR consultant. For more than 18 years he was press spokesperson and Political Affairs Officer for Bavaria at Der Mittelstand. BVMW, where he also serves as Director of the Bavarian State Economic Senate. In addition to full-service mandates with WORDUP, he is bookable for direct consulting assignments, trainings and as a speaker and press spokesperson.

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Achim von Michel, PR consultant Munich
Competence

Individual consulting – confidential on request

01

Consulting

Direct consulting mandates for companies and organisations – strategic, discreet, experienced.

02

Seminars

Bookings including for Ludwig-Maximilians-Universität München (LMU) and executive training.

03

Speaker

National and international speaking requests – also via the WCFA speaker bureau.

04

Press spokesperson

Interim press spokesperson, media training and interventions through crisis communication.

Impressions

30+ years of Public Relations

Career

Milestones & engagement

since 2026Lecturer in Public Relations & Media Relations at EU Business School, Munich Campus
since 2024Member of the Bavarian Economic Advisory Council
since 2023Project Manager / Head of Content of a publishing supplement by Der Mittelstand. BVMW in Handelsblatt — six editions, most recently April 2026
2023Certified participant of the five-day “Munich Climate School 2023” at LMU Munich
2023Graduate of the seven-part certificate course “Digital Recruiting” at Hof University of Applied Sciences
since 2022Member of the World Communication Forum Association (WCFA), Davos
2020Jury member of the Isarnetz “Creator Award” (Corporate category)
2019Advisory board of Munich Web Week / MucDigital
2019Listed among “The 80 faces of Munich’s digital and creative scene”
2018–2019Advisory board of the academic executive education programme at LMU Munich
2013Specialist contribution to the Jahrbuch Innovation 2013, published by F.A.Z.-Institut (ISBN 978-3-89981-784-4)
since 2012Publisher of the entrepreneur magazine mittelstandinbayern.de
since 2011Director of the Bavarian State Economic Senate at BVMW
2007–2025Press spokesperson and Political Affairs Officer for Bavaria at Der Mittelstand. BVMW e. V.
2005Co-founder of the theatre summer academy “Ein Traum der Leidenschaft” in Bern (CH)
2001–2003Personal PR consultant to the President of the European Patent Office, Dr Ingo Kober — reorganisation of the communications department
from 1999Founder and host of the European Digital Radio Conference EDRC (WEKA specialist publishing house, approx. 200 international participants annually, Munich Park Hilton) — documented in EBU Technical Review No. 279 and in WorldDAB Newsletter No. 19
1990sPress spokesperson of Bayerische Medien Technik GmbH (subsidiary of Bayerischer Rundfunk and the BLM) — focus on Digital Radio (DAB) and Digital Television (DVB)
1990sAssistant press spokesperson at the Bavarian Regulatory Authority for New Media (BLM)
1994Founding of WORDUP Public Relations
PublishingFreelance journalist & IT reference-book author — Computer Persönlich, Computerwoche, Süddeutsche Zeitung, Wirtschaftskurier, Rowohlt-Systhema Verlag; dossier on collecting societies with six interviews in politik und kultur, the newspaper of the German Cultural Council — with Gitta Connemann (MdB), Harald Heker (GEMA), Ferdinand Melichar (VG WORT), Gerhard Pfennig (VG Bild-Kunst), Peter Zombik and Thilo Gerlach (GVL) as well as Senta Bingener (DPMA)
TrainingPrivate acting training at “Schauspiel München”
StudiesCommunication studies / computer science / psychology at Ludwig-Maximilians-Universität München (LMU); 1993/94 research stay at Stanford University, California; Magister Artium “with distinction”
OriginBorn in Gräfelfing near Munich, raised there as well as in Cologne and Berlin

Let’s talk about your communications.

Südliche Auffahrtsallee 66 · 80639 Munich
+49 89 2 878 878 0
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Memberships & Awards
WORDUP Public Relations Beratung seit 1994
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