Touching base at IAA Mobility in Munich

This year, for the first time, WORDUP had the opportunity to support the leading automotive trade fair, the IAA Mobility, with comprehensive PR services in the automotive sector. For the third time since the major European automotive trade fair’s reorientation in 2021, the IAA presented itself this year at the Munich exhibition center and at additional side events in the city center.

WORDUP supported the international event hosted by GAC (Guangzhou Automobile Group) on the IAA Mobility press day with targeted journalist invitations, one-on-one discussions, TV coverage, and expert interviews. More than 100 media representatives from across Europe and Asia attended the European premiere of GAC’s new model series on Monday morning, ranging from affordable entry-level models to massive luxury SUVs – all available as environmentally friendly combustion engines, plug-in hybrids, or fully electric. Even though the actual German launch of GAC models isn’t planned until 2026, the company has already provided in-depth insights into its design philosophy and European strategy. In a conversation with WORDUP Managing Director Achim von Michel, Masato Katsumata, Chief Technology Officer GAC International,explained the Chinese company’s future vision for the European markets.

For WORDUP, the PR engagement for GAC was a welcome opportunity to refresh long-standing contacts in the automotive media scene and build on previous mandates – including those for the international automotive supplier Schlemmer Group and TWS Partners.

Our conclusion from the IAA Mobility: The German manufacturers are clearly committed to reclaiming lost ground in the future of mobility. Whether they can keep up with the oft-quoted “China speed” remains to be seen in the coming year.