Our latest PR mandate takes us to electronica, the world’s leading trade fair and conference for the electronics industry, held in Munich. On behalf of the Italian company Oversonic Robotics, we are presenting their flagship product— RoBee — a humanoid robot designed for Industry 5.0 and the healthcare sector—to the international press in attendance.
RoBee is distinguished by its use of cognitive artificial intelligence and is designed to assist humans by taking on repetitive, physically demanding, or dangerous tasks.
Oversonic Robotics is an Italian robotics company based in Carate Brianza (Lombardy), founded in 2020. The primary areas of application for Robee are industry as well as medicine and healthcare.
For WORDUP PR, this marks the second significant engagement with the topic of AI & robotics this year. At the ISAR INTELLECTUALS 2026 conference—organized by the Munich-based PR and event specialists—the impact of new intelligent technologies on the professional landscape within the innovation and patent sectors served as a key focal point. WORDUP has demonstrated its extensive expertise in trade fair PR through assignments such as its work for the Chinese automotive manufacturer GAC at the IAA 2025 and for Neschen Coating at the FESPA Global Print Expo.
