Starting in the upcoming winter semester, Achim von Michel, Managing Director of WORDUP, will lead a seminar as a lecturer for the first time at the renowned EU Business School Munich Campus. In this 30-hour course, Bachelor’s and Master’s students will learn the fundamentals of public and media relations, enabling them to apply the expertise gained to their future careers in senior management positions.
EU Business School is a private, internationally accredited business school founded in 1973. All programs are taught in English. The school is characterized by a practice-oriented teaching approach that combines case studies, company visits, and lectures by international business leaders. The student body comprises over 130 nationalities. It has campuses in Geneva (headquarters), Barcelona, and Munich. Additionally, the “Digital Campus” offers a flexible online model for studying from anywhere in the world.
With this appointment, Achim von Michel builds upon his previous guest lectures, such as those at Ludwig Maximilian University in Munich. “More than 30 years of practical experience in the PR field certainly provide enough expertise for many engaging seminar sessions. Therefore, alongside the theoretical foundations, the practical implementation of PR projects will also receive due attention,” says Achim von Michel.
