New MarTech Client from France

Starting in June, WORDUP PR welcomes a new international consulting client: the French marketing technology company Positive (formerly Sarbacane). Positive is a leading European SaaS provider offering complementary solutions for marketing, sales, CRM, email signatures, and AI-powered SEO. As a founder-led company backed by European funds, the group helps businesses automate their marketing, engage target audiences, and boost their visibility in search engines and with AI assistants. With over 400 employees across Europe, Positive supports more than 800,000 customers every month through innovative MarTech solutions.

A particularly important topic for Positive is European digital sovereignty. Positive was designed for companies that view technology as a strategic asset—rather than as a source of dependency. Positive’s commitment to sovereignty is not static; rather, it evolves alongside the regulatory requirements, technologies, and responsibilities inherent in software development within Europe.

WORDUP PR supports Positive in enhancing its brand visibility throughout the entire DACH region through regular communication and targeted editorial outreach.