Intellectual Property · Software · Patents
Anaqua
Media relations and events for intellectual property software since 2016
Anaqua helps companies and law firms turn intellectual property into a competitive advantage. Its software platform combines big data analytics with essential tools, best-practice workflows and services in a single, powerful environment — enabling IP organisations to work more efficiently and reach better decisions faster.
Many of the world’s best-known brands and most innovative products have been devised, evaluated, protected and monetised using the ANAQUA platform. Founded in 2004 by IP executives from The Coca-Cola Company, Ford Motor Company, Kimberly-Clark and British American Tobacco, Anaqua is a privately held company headquartered in Boston (USA) with offices across Europe and Asia.
WORDUP PR has handled all of Anaqua’s media relations in Germany since 2016. The agency also initiated, designed and delivered six specialist events on intellectual property in Munich and Stuttgart, attended by more than 400 participants from industry and the German Mittelstand.
WORDUP PR has advised a wide range of organisations in intellectual property, innovation, patents and copyright. Alongside Anaqua these include the European Patent Office, the German Federal Ministry of Justice, the Patentpool Group, the Diesel Medal innovation award, the collecting society VG WORT and the translation specialist MultiLing, among many others.

9
years of consultancy

PR services
- Media relations across the German-speaking region
- Localisation of US press materials
- Website localisation
- Event localisation and speaker slot bookings
- Concept and delivery of a dedicated event series on intellectual property, 2017–2023 (live, virtual and hybrid)
Selected media
Media Coverage
Selected Clippings
























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