Intellectual Property · Innovation award · Awards · Event PR

Rudolf Diesel Medal

Media and event management for Germany’s oldest innovation award

It is not the powerful who change the world, but innovations — and those are created by people, not by corporations or institutions. The Deutsches Institut für Erfindungswesen exists to support those people, and with them Germany as a place of industry and technology. Only a climate friendly to inventors and innovation can maintain and strengthen the competitiveness of the German economy.

A medal for the best: since 1953 the institute has awarded the Diesel Medal — Germany’s oldest innovation prize — honouring individuals who have shown not only inventive spirit but also the ability to turn ideas into commercial success. Achievements of this kind send a signal to the wider economy and bring innovation into public focus.

Working with the board, WORDUP PR developed the prize into a significant national innovation award and achieved media reach of more than 6 million, including MDR television, BILD Online, Focus Online, Süddeutsche Zeitung and the FAZ.

WORDUP PR is deeply rooted in the German innovation community. Alongside the board of the Rudolf Diesel Medal, the agency has advised clients such as the German Patent and Trade Mark Office and the European Patent Office. It has also handled communications for major award ceremonies, among them the medical research prize of the Dr. Robert Pfleger Foundation and the German Cultural Prize of the Stiftung Kulturförderung.

www.dieselmedaille.de ↗