Restaurants · Hospitality · Travel
Kaimug Group
Media relations for chain restaurants in Germany and Switzerland
Thai food in prime locations — that has been the Kaimug Taste Thai promise since 1996. Regulars and visitors in cities across Germany and Switzerland value authentic Thai cooking made entirely without additives or MSG. Service is quick, yet the experience feels like a holiday in Thailand. The open kitchen concept whets the appetite on arrival: the design echoes a typical Thai street kitchen, with the clatter of the wok and the aroma carrying across the room.
Bernd Ungewitter conceived the format after spending two years in Thailand, first bringing authentic street kitchen cooking to Munich with a food truck. The business has since grown to more than 30 locations, including three franchise sites in Germany (Berlin, Roppenheim and Frankfurt) and 13 in Switzerland.
In advising this international restaurant group, WORDUP PR builds on earlier hospitality mandates such as the opening of the extension at Hotel Kaufmann. The agency is also an experienced partner in the travel sector, working for clients including Avia Solutions Group.
1
year of consultancy
PR services
- Media support for restaurant openings across Germany
- Media support for pilot restaurant formats
- Crisis communications
Selected media
Media coverage
Selected coverage
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