Fintech · Financial services · Banking · Blogger relations

Payconiq

German market entry for a payment fintech

Payconiq is a European payment provider with offices in Amsterdam, Brussels, Hasselt, Luxembourg and Munich. Its mobile app enables payments in shops and online stores as well as transfers to phone contacts. More than 45,000 retailers in Belgium and Luxembourg already use the system. In Luxembourg, Payconiq is known as Digicash, which merged with Payconiq in August 2017.

Entering the market in Munich in January 2018, Payconiq set out to establish its cashless mobile payment system in Germany. A dedicated pop-up store on Türkenstraße in Schwabing gave the company a three-month presence in the Bavarian capital and introduced consumers and retailers to the system. Several opening events in January 2018 brought the brand into contact with local press, bloggers and influencers, shop and restaurant owners and consumers from the surrounding area. WORDUP PR ran nationwide media relations and blogger relations for Payconiq and acted as its German press office for interviews.

As a PR agency with a strong financial services and fintech practice, WORDUP has advised numerous clients in this segment, among them Cadis, afb Application Services AG, Lehel Invest Bayern, Lehel Trade Partners, capFlow AG, Blue Cap AG, Bankhaus August Lenz and yavalu. Alongside conventional media relations, the agency also offers blogger relations for lifestyle brands and products.