Digitalization · Storage Technology · Hardware · Information Technology · Hyperconvergence
SimpliVity
The US startup SimpliVity approached WORDUP PR to establish the benefits of hyperconvergence solutions within the German Mittelstand. At the time of the collaboration, the company was valued at around 100 million dollars. SimpliVity was among the pioneers of hyperconverged infrastructure, in which compute, storage and networking are brought together in a single, software-defined platform.
The goal of the communication was to make the complex storage and virtualization technology understandable for decision-makers in the Mittelstand and to make the efficiency gains of modern IT infrastructure tangible. WORDUP PR translated the manufacturer’s technology know-how into professionally sound, audience-appropriate content for the German-speaking market.
The project builds on WORDUP PR’s many years of experience in launching new technologies and supporting international market entries. As a PR agency firmly rooted in Germany’s innovation landscape and with a strong technological understanding, WORDUP regularly helps companies position technological innovations within the Mittelstand.
In addition to SimpliVity, WORDUP PR has already advised a wide range of other clients in the field of digitalization and information technology, including Network Appliance (NetApp), Payconiq and SHS Viveon AG.
~100M
Dollar Company Valuation
PR Services
- Building and managing press and public relations across the DACH region
- Writing specialist articles on hyperconvergence and storage technology
- Translating complex IT topics for the Mittelstand target audience
- Positioning the international market entry
Topics & Focus Areas
Press Coverage
Selected Clippings
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