ATP Pro Grigor Dimitrov (left) and Payhawk-CEO Hristo Borisov


2. May 2024

What connects a tennis legend with a fintech PR client and WORDUP

Our new fintech client Payhawk announced last week that ATP Top 10 tennis pro Grigor Dimitrov has been named the company’s new global brand ambassador. As part of this sponsorship, Grigor will wear a Payhawk logo on his tennis clothing and participate in various events held as part of the ATP and ITF tennis tournaments. This gives fans the opportunity to get in direct contact with the athlete. Payhawk customers can look forward to exclusive signed merchandise including t-shirts, posters, photos, tennis match tickets and invitations to exclusive meetings with the tennis star.

Grigor Dimitrov was ranked 3rd in the world singles rankings by the ATP, making him the highest-ranked and most successful Bulgarian tennis player in history.WORDUP PR is very pleased about the new collaboration, which once again demonstrates our many years of expertise in the area of ​​fintech and IT public relations. With the listed companies SHS Viveon AG and Blue Cap AG, but also with fintech startups like yavalu, the Munich agency has been supporting customers from the financial services and fintech sector to increase their media presence for around 15 years.

In this international PR project, WORDUP PR works in a European team under British leadership, which also includes agencies from France, the Netherlands, Bulgaria and Spain.

Payhawk is a spend management solution for medium and large businesses operating in the US, UK and Europe, helping them manage and automate their financial processes while providing visibility and control over business spending. By combining corporate cards, reimbursable expenses, accounts payable, and seamless integration of HR and accounting software into a single product, Payhawk makes business payments easy for everyone. Payhawk helps customers in over 32 countries maximize efficiency, control spending, and remain agile. Payhawk has offices in New York, London, Paris, Berlin, Barcelona, ​​Amsterdam, Vilnius and Sofia.