We create a media presence that your customers and stakeholders cannot escape. WORDUP is your PR agency in Munich – for 30 years. Our sustainable media strategies generate a strong response in leading media and specialist press: print, online and on the radio. You can also rely on our expertise for high-class events, political communication and social media content.
the art ofcommunication
Strategy
Effective PR planning for maximum visibility
Lobbying & Event
Direct contact with stakeholders and political decision-makers
Online PR
Strong presence in digital media and channels
Print & broadcast
Press work for linear publications and leading media
With WORDUP you meet a boutique public relations agency in Munich. We are a member of the Bavarian Environment & Climate Pact and follow the standards of the 
Code de Lisbonne and the press code. We live three core values: trust, respect and transparency. Managing director Achim von Michel has been passionate about medium-sized businesses in the Mittelstand.BVMW association for 20 years in different roles and positions.
30+
150+
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international
In addition to PR strategies for the DACH region, many customers are also looking for entry into other European markets or the leap overseas. Our extensive, tried-and-tested European agency network and our membership with World Communication Forum Assosciation (WFCA) allows worldwide communication approaches. We would be happy to coordinate your international projects.
crisis-proof
We are particularly skilled at planning and executing effective crisis communication: This applies equally to situations involving impending negative media coverage (print, TV, online) and internal and external communication during outplacement processes. We are available at extremely short notice and, if desired, offer 24/7 standby consultation services.
Politics
Work group meeting at Bavarian State Parliament (Photo credit: Marc Conzelmann)
New MarTech Client from France
Starting in June, the Positive Group joins WORDUP’s tech client portfolio.
Awarded by the German Innovation Institute
The Munich PR agency received the "TOP SERVICE" award.
Future of PR: Growing Importance Due to AI
Artificial intelligence requires new strategies for content and media presence.
Local election campaign promotion
WORDUP PR advises voters' group on the media communication of their politics
The whole is more than the sum of its parts – that’s why collaboration, team spirit and dynamic action are always very important at WORDUP Public Relations. Our PR agency is also a certified internship provider at LMU Munich. Get to know us, we look forward to seeing you!
The agency began in the 1990s as a technology PR firm in Munich and later established a reputation within the innovation and intellectual property sectors, as well as in the political sphere. Today, its client portfolio encompasses both technology clients (MarTech, FinTech, IT) and listed companies, political actors, foundations, as well as renowned cultural institutions and international social organizations.
WORDUP Managing Director Achim von Michel minored in computer science and therefore possesses the understanding necessary for tech consulting. He served as the press spokesperson for a medium-sized business association for 20 years, thereby cultivating an extensive network of contacts within leading media outlets and trade publications. Having also worked as a journalist himself, he consistently instills in his staff the paramount importance of journalistic standards in PR consulting.
A major focus of WORDUP PR is also the planning and execution of high-caliber events: We possess extensive experience in organizing receptions, anniversaries, conferences, roadshows, and other events for up to approximately 500 participants. Furthermore, WORDUP Managing Director Achim von Michel maintains an extensive regional, national, and international political network, which he regularly leverages in consulting mandates and lobbying projects.
Since its inception, the Munich-based agency has consistently operated on an international level—whether through mandates for the European Patent Office, long-standing engagements from the USA, or collaborations with other European agencies within major PR networks. To date, we have served clients from 15 countries across the PR and events sectors, and we always welcome commissions from abroad, as they broaden our horizons with valuable new insights.
Media relations is a business built heavily on trust and thrives on established relationships. Journalists have specific interests and receive regular updates from us regarding our clients’ projects and plans. For this reason, our PR mandates are—as a general rule—structured for the long term, aiming to firmly and reliably anchor both the brand and the company within the media landscape. Consequently, we undertake ad-hoc projects only in the context of crisis communication or event management assignments.
AI solutions offer tremendous support in press and media relations—whether for research or content creation. It unquestionably accelerates our business, but naturally, it cannot replace an agency’s media network, its nose for relevant topics, messaging and wording tailored specifically to the client, or decades of accumulated experience. Journalists already receive hundreds, if not thousands, of emails every day; an automated agent-driven process will not help ensure that messages reach the right recipients or elicit the desired response.