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Twelve companies and organizations from the social sector had invited the renowned company consultancy McKinsey to their Munich office in June to offer free further training measures for company projects with the scope of non-profit projects.

WORDUP PR Managing Director Achim von Michel had been asked to design the day on the subject of “press work”. “What is the difference between press work and advertising,” “how actually work journalists,” “what is a” boilerplate “,” how to write a professional press release”, “how to build a good distribution list ” were some of the practical exercises and practical questions of the participants.