Attention management through emotionalization

All for the clicks?

The constant “management” of attention in the classic media as well as in social media channels is a relevant and important subject for Public Relations.


PR Agency Munich Crisis Communication

DFB team up in the air and now everyone’s taking off: Crisis communication for Lithuanian airline

WORDUP PR took over the crisis communication for the Klasjet project "on the fly" the day after the incident and wrote the German language press release.


PR Agentur Corona Krise pharma medizin

Corona pandemic: TWS Partners with incentive strategies in mainstream German media

What to do with the remaining 35 percent who haven't been vaccinated yet? Marcus Schreiber, CEO and founding partner of TWS Partners, talks about the issue in Germany's leading media.


Drilona Wien Aussicht

Griaß eich from Vienna!


SHS Viveon PR agency munich

Home office or no home office? The new hybrid work model featured in DIE ZEIT

Our customer SHS Viveon implements a new hybrid dynamic model and thus takes its step into the future of work.


PR Agency Munich DT01

New client DT01: When cultural establishments lose their place

The consultation of the Dance School at the German Theater (DT01) by the Munich PR agency WORDUP begins with a forced move out of their current location.


TWS Partners Deutscher Mittelstand Die Welt

How the pandemic challenges SMEs

In the cover story in "Deutscher Mittelstand", our client TWS Partners explains the lessons to be learned from the pandemic for SMEs.


PR Agency Financial Services

Fulminant PR start for SHS Viveon

Since the beginning of the year, the Munich PR agency WORDUP has been advising the listed SHS Viveon AG. The press work has already achieved impressive results.


Innovation IP Management PR Agency

Patent protection for vaccines: intellectual property rights remain important

In the current debate on the removal of patent protection for Corona vaccines, proponents of releasing the vaccine patents are arguing with opponents.


Marcus Schreiber and Dr. Sebastian Moritz, TWS Partners AG

The game theory in FORBES magazine

WORDUP has been advising Munich-based TWS Partners AG - the European market leader in the field of applied game theory - since 2019. Whether prisoner's dilemma or "chicken game", TWS Partners makes theoretical, economic considerations manageable and practical.


WORDUP Public Relations Beratung seit 1994
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