PR Agency Munich DT01


13. July 2021

New client DT01: When cultural establishments lose their place

Those who want to rent in Munich not only need patience and perseverance, but above all a lot of money. Culture professionals in particular lack support from politicians, with the result that many institutions are being forced out of their sites and new premises in the city simply cost too much.

This also affects our new client, the renowned Dance School at the German Theater (DT01), which had to leave its original space at the German Theater back in 2008 due to renovation work and moved to Adolf-Kolping-Strasse. However, rising rents did not allow a return to the Deutsches Theater and now the lease in the interim solution is also faced with its end.

This is because the building on Adolf-Kolping-Strasse is being demolished. The new tenant wants to create an office building with an included Smart-City parking garage. For this was one of the conditions of the leasehold agreement, which is to create at least 500 parking spaces.

By the end of July, the dance school would already have been threatened with eviction. But with the support of their local council, the deadline has now presumably been extended by another three months. Not long after the start of our consultation, the Süddeutsche Zeitung also picked up on this. The coverage thus achieved not only contributes to the further awareness of DT01. Furthermore, the article also sheds light on the precarious situation of those working in the cultural sector.

WORDUP PR can draw on many years of experience and relationships in the local political and economic environment, in order to provide the best possible advice to the dance school in Munich, which was founded in 1949. With over 500 dance courses per year and 15 dance teachers, some of them highly specialized, DT01 is one of the largest dance schools in Germany and is the only dance school in Munich to be recommended by the European Foundation for Dance.