Category: Technology

Just over a year ago, the German automotive industry was not in good shape. Massive challenges such as the increasing trend towards e-mobility, constantly growing pressure from environmental associations and, last but not least, the Corona crisis had presented manufacturers and suppliers with problems that were difficult to solve. In the meantime, however, it looks as if the large German manufacturers have successfully tackled the urgently needed course – and brought about a turnaround.

Successful e-cars from Germany

The Munich-based manufacturer BMW was able to report record sales in the first quarter of 2021, which even exceeded the sales of the record year 2019. At Daimler, too, sales figures shot up this year. Part of the rise in new registrations is due to the increased demand for electric vehicles, of which German automobile manufacturers now have many different models on offer. Further innovations are expected this year. The Volkswagen Group, which also includes the Audi brand, is now even the European market leader when measured by the number of registrations of all-electric vehicles. The sharp rise in manufacturers’ sales after the crisis year 2020 prove that the industry has positioned itself for the future and knows how to meet customer requirements despite the ongoing pandemic.

IAA this year in Munich

The change in an entire industry remains exciting to watch. As the most important industry get-together, the International Motor Show (IAA) will take place for the first time in Munich this year from September 7th to 12th – an opportunity for PR activities (Automotive Public Relations) that are intended to achieve the greatest possible impact. It was no coincidence that Munich was chosen, on the contrary – with BMW and Audi in Ingolstadt, two major brands in the industry have their headquarters nearby. Munich also has an exceptionally good transport infrastructure and excellent expertise in organizing large events such as the Oktoberfest. As a technology and strong industrial location, the city is a leading innovation hub in Germany with a uniquely broad mix of industries. The city has thus prevailed over its competitors Berlin and Hamburg.

The Munich PR agency WORDUP PR has extensive experience in PR consulting related to the automotive industry, such as the long-term mandates for the Schlemmer Group (automotive supplier in Aschheim near Munich with more than 3,000 employees) and TWS Partners AG (game theory expert for purchasing negotiations) prove. With extensive technology know-how and many years of experience in event and press work in the context of international trade fairs and conferences, WORDUP is a reliable partner for the mega event in Munich in autumn: the IAA.

(Photo credit: IAA)

The Munich based PR agency WORDUP has been advising a listed company again since January. After Blue Cap AG, which specializes in financing and restructuring in medium-sized companies and was advised by WORDUP PR in 2018 and 2019, SHS Viveon AG (also listed on m: access) from Freiham near Munich is now part of the customer base.

SHS Viveon has set itself the task of significantly simplifying the management of financial and regulatory risks in companies. The SHS Viveon platform enables risk, credit and compliance management teams to automatically identify, assess and secure risks in a flexible, digital process. It simplifies access to all relevant data from any system, automates processes, improves analysis and simulation and thus enables better company decisions. SHS Viveon was founded in 1991 and has been listed in m: access on the Munich Stock Exchange since 1999.

WORDUP PR can draw on many years of experience in advising companies from the fintech, banking and financial services scene – including the ETF startup yavalu, the digital payment solution payconic and Munich-based Cap Flow AG. WORDUP PR will support SHS Viveon in all areas of press work for the DACH region and also strengthen the company’s Investor Relations area with additional media content.

The automotive industry is facing massive challenges. The increasing trend towards e-mobility, constantly growing pressure from the environmental lobby and, last but not least, the corona crisis have put manufacturers and suppliers in the face of difficult-to-solve problems and the need to set the course urgently. Our customer TWS Partners AG from Munich – Europe’s leading expert in the field of the economic application of game theory – approaches the topic in a current article in the renowned industry magazine Automobil Industrie. Suppliers specializing in combustion engines in particular are fighting for their livelihood and are endangering their customers’ ability to deliver. According to the experts, a “ramp-down” management based on game theory can provide important impulses here.

With a regular column in the Handelsblatt and a large number of other publications on political and economic topics, TWS Partners has been positioning itself for years as a game theory expert in German and international media with exclusive know-how.

You can find the full article in the specialist magazine Automobil Industrie HERE.

Transparent and accurate communication is one of the central tasks of all institutions and organizations involved in the Corona crisis. Citizens want to know where we stand in the fight against the global pandemic, how the next steps will be designed and what they can do themselves to optimally protect themselves and others. In times of social media and targeted campaigns, unfortunately, it is not always just reliable and verifiable information that now reaches us every day in the almost unmanageable flood of corona news. Other pieces of information, on the other hand, describe highly complex relationships and intermediate research results that are often very difficult for the general public to classify.

In his role as head of politics at the Federal Association of Small and Medium-Sized Enterprises in Bavaria, Achim von Michel and a colleague of the association had a one-hour conversation with Bavaria’s top virologist Professor Dr. Ulrike Protzer. Prof. Protzer (* 1962) works in the field of virus-host interaction of the hepatitis B virus. Her work focuses on the molecular and immunological understanding of virus control. Recently she has also devoted herself to further research into corona viruses. As a member of the expert council of the Bavarian state government on the corona crisis, she is one of the top virologists in Bavaria.

Where does Bavaria stand in the fight against pandemics? Will there be a second wave of infections? Is there a background immunity in the population from previous infections with other corona viruses? What do companies now have to observe in order to optimally implement the hygiene rules? How far will the test capacities be ramped up and what role do companies like Roche Pharma from Penzberg play in this? When will a vaccination be available and is a breakthrough RNA vaccine even conceivable?

BVMW political boss Achim von Michel discussed these and many other questions with the virologist and also discussed the role of specialists in communication for broad sections of society. In his opinion, it is not always understandable why up to six highly competent virologists with partially different information are permanently present in the public media and thus contribute to a certain uncertainty in the population due to the fact that the facts are not always clear. Even if no consensus could be reached in the webinar on the communication strategy – in the end, Professor Protzer convinced the selected audience of medium-sized entrepreneurs with detailed specialist knowledge and a sovereign assessment of the overall situation and a clearly understandable “translation” of this highly complex subject area into easily understandable language.

Here is the full recording of the webinar on youtube: https://www.youtube.com/watch?v=xjTMBZi6w-w&t=2s

On behalf of the Lithuanian company Avia Solutions Group, WORDUP PR – an expert for Aviation Public Relations in Munich – is currently organizing an exclusive trip for entrepreneurs and journalists to the Air Convention in Vilnius in September. The Air Convention is one of the most important events of civil aviation in the Eastern European (AIR Convention Europe) and Asian (AIR Convention Asia). This year’s AIR Convention Europe in Vilnius is a three-day conference with exclusive panels, exhibitions and speakers, with a strong focus on innovation in the aviation sector. The Forum, to which senior representatives of the global aviation industry are invited, is considered the leading aviation conference in the Baltic States. Again, more than 1,000 participants from more than 30 countries are expected this year, including more than 100 C-level airline representatives. The event also welcomes high-profile representatives from aircraft manufacturers, aircraft maintenance and service companies, airports and many other industry experts. More than 100 speakers from leading industrial companies and airlines will discuss their ideas in the various panels of the conference.

The Air Convention is organized by subsidiaries of the Lithuanian Avia Solutions Group, which offers a complete repertoire of aviation-related services (maintenance, repair, leasing, charter flights, personnel training, IT services, etc.) and is a new customer of WORDUP PR. Headquartered in Vilnius, Lithuania, the group has representative offices in the US, UK, Poland, Serbia, Estonia, Russia, Thailand and Indonesia. With more than 1,600 customers in North and South America, Europe, Asia, the Middle East and Africa, the Avia Solutions Group is a leading provider of aircraft maintenance, aviation personnel training and recruitment, ground handling and refueling, aviation IT solutions, charter flights and Tourism. The annual turnover of Avia Solutions exceeds 420 million euros. The group brings together a team of 3,000 professionals from 40 countries.

Current guest contributions by Avia Solutions CEO Gediminas Ziemelis can be found on the leading aviation portals Austrianwings (flight compensation) and Aerointernational (aircraft leasing).

WORDUP PR is an experienced supplier for trade fair Public Relations Munich: On behalf of Neschen Coating GmbH, a medium-sized niche player from Bückeburg (Lower Saxony) with 130 years of company history, WORDUP PR trade fair Public Relations Munich agency accompanies the press relations for the Global Print Expo FESPA in Munich this year.

The specialist for coatings and special printing has been offering self-adhesive films for the protection of books, documents and graphics under the name of Filmolux for more than 60 years. In addition to the Filmolux products, Neschen also presents new printable wallpapers of the GREEN WALL range, the associated easy dot printing technology for latex inks, and the Gudy Fine Art range, a certified drawing solution which has been used in international galleries and museums Use comes.

With the appearance “The Museum” at this year’s FESPA, Neschen and the trading subsidiaries of the Filmolux Group creatively combine art objects of various styles with the Neschen and Filmolux products. At the fair, the new look and feel of the Filmolux Group will also be presented.

“We Take Care”: Under this new claim, the Filmolux sales organization will work as a closer unit with its Europe-wide locations. This step is illustrated by a new, uniform corporate design and the new motto. With this, the company intends to place an even greater focus on individual solutions and services as the sparring partner of its customers.

With the manufacturer Neschen GmbH as the parent company, Filmolux has more than 130 years of experience in the production of glueable and printable media.

Neschen Coating is an investment company of the stock listed Munich Blue Cap AG, which has been successfully advised by WORDUP PR since December 2018. At the end of April, the medium-sized growth financier presented its annual report, which for 2018 shows a year-on-year increase in Group sales to EUR 176.1 million.

As an experienced technology PR agency, WORDUP Public Relations is of course familiar with the  5G topic and implications. The abbreviation 5G refers to the fifth-generation mobile technology. It should come on the market from 2020 on, thanks to technical advancements deliver significantly more performance than its predecessors and so in the long run, make the vision of the digital gigabit society become reality. In Germany, the next big milestone will be the auction of the additional mobile radio frequencies required for this, which is due for spring 2019. At the same time, the first field tests and pilot tests (for example the Bavarian project 5G Today) are already being carried out to test the new technology, which will enable the creation of a large number of subnets for various services and applications in future through a completely new network infrastructure. So 5G is to become much more than a new, faster mobile radio standard: Industry 4.0, the Internet of Things (IoT), applications for autonomous mobility or media services on specific broadcasting networks are realistic application scenarios for the new “super net”. The manufacturers Huawei and Samsung have already announced for the coming year first consumer smartphones, and in Germany, the economy is currently pushing for a speedy and nationwide coverage with the new networks.

WORDUP PR has been advising Bayerischer Rundfunk on matters relating to 5G communication since October 2018. In addition, with the Information Hub 5G | GlobalNEWS the PR agency has just launched an international platform for news related to the topic. If you are interested in the topic, you should definitely subscribe to the newsletter of 5globalnews.com.

WORDUP PR looks back on a long tradition of PR support for new transmission technologies. In the late 1990s, for example, the agency was already introducing the new digital audio broadcasting standard Digital Audio Broadcasting (DAB), which has since become the global standard under the name Digital Radio / DAB Plus. The agency also supported the Bavarian-wide launch of digital terrestrial television DVB-T in 2005.