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Measures against the multi-crisis
30. November 2022
Europe is in a multi-crisis with record inflation, disrupted supply chains and an ongoing climate crisis. WORDUP supports clients in communicating their sustainability approaches.
Communication for better climate protection
23. November 2022
Munich-based TWS Partners AG describes innovative strategies for reducing CO2 emissions and criteria for "green selection" in the supply chain.
Mask production and lying dormant potential: How incentives can help
5. September 2022
How incentives can help aligning Germany's national interests with companies' profit motives is explained by our client TWS Partners in the Tagesspiegel Background.
Using game theory to optimize supply chains in a climate-conscious way.
11. July 2022
In a feature article in Procure Swiss magazine, our client TWS Partners explains how companies can check their suppliers for their carbon footprint and, in a second step, use targeted economic incentives to encourage them to do more to protect the climate and promote sustainability.
Vaccination incentives: suggestions for good public policy marketing
7. December 2021
Our experts from the fields of communication, behavioral economics, and virology offer concrete solutions to increase vaccination readiness in German-speaking countries.
How the pandemic challenges SMEs
7. July 2021
In the cover story in "Deutscher Mittelstand", our client TWS Partners explains the lessons to be learned from the pandemic for SMEs.
Fulminant PR start for SHS Viveon
1. July 2021
Since the beginning of the year, the Munich PR agency WORDUP has been advising the listed SHS Viveon AG. The press work has already achieved impressive results.
Patent protection for vaccines: intellectual property rights remain important
28. June 2021
In the current debate on the removal of patent protection for Corona vaccines, proponents of releasing the vaccine patents are arguing with opponents.
The game theory in FORBES magazine
9. June 2021
WORDUP has been advising Munich-based TWS Partners AG - the European market leader in the field of applied game theory - since 2019. Whether prisoner's dilemma or "chicken game", TWS Partners makes theoretical, economic considerations manageable and practical.
Germany has ratified the European Unitary Patent
5. December 2020
WORDUP deals intensively with the topic of patents, innovations and intellectual property. We therefore welcome the fact that the Bundestag has cleared the way for a European unitary patent.