Category: Gesellschaft & Kultur

Search behavior in the digital space is currently undergoing massive changes. More and more people, when querying specific terms or topics, no longer just use a classic search engine, but also consult AI systems like ChatGPT, Gemini, or Perplexity. These systems do not display hit lists, but rather formulated answers based on a “prompt”. Consequently, an AI-generated search never shows all results available on the web for a question, but instead generates a text-based answer supported by selected content.

But what content is actually displayed in an AI answer, or to put it another way: can you specifically place your own topics in an AI search result? Generally, AI analyses particularly consider the credibility and factual soundness of a source. Therefore, the quality and origin of information become correspondingly important. A central aspect of Generative Engine Optimization (GEO – as a further development of SEO) is thus the authenticity and depth of discoverable information. It is crucial whether a company or person is perceived by the AI as a competent actor or can even establish thought leadership on a topic.

AI Systems Use Credibility and Reputation

And this is precisely where PR comes in. The technical term in our industry is: Earned Content. This refers to media content independently disseminated by third parties, such as press reports, specialist articles, keynotes, or quotes and mentions in relevant media. A contribution in a specialist magazine, for example, is generally considered reliable because it has usually been journalistically reviewed and evaluated. Therefore, those who are regularly present in relevant media have a better chance of being considered as a source in AI-generated answers. At this point, structured PR work gains a completely new significance in corporate communications, as it acts as a central tool to increase credibility and reputation through targeted publications and mentions.

WORDUP PR looks back on over 30 years of experience in the media representation of corporate content. Like many others in our industry, we also believe that professional public relations will become an even more significantly important instrument in the symphony of corporate communications with the triumph of AI-based information retrieval. Many are already speaking of the approaching “golden age of PR”. Feel free to contact us – we will analyze how you can prominently place your company in AI search results through targeted press and public relations work, thereby optimally communicating your brand and messages in the digital space.

[vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”980812″][vc_column][vc_column_text uncode_shortcode_id=”205488″]This year’s German Culture Prize ceremony, held by the Foundation for Cultural Promotion in the ballroom of the Bayerischer Hof in Munich, was more than just an honor for two deserving recipients: it was a statement about the importance of freedom, culture, and biodiversity, attended by around 200 guests.

Bavarian State Minister Ulrike Scharf emphasized the event’s significance in her opening address: “Culture is not an add-on – it creates identity. Culture is what remains when everything else crumbles. It is what connects us as human beings – across origins, language, and generations.”

Nobel laureate in Literature Herta Müller delivered a moving tribute to freedom and democracy, poignantly underscored by her own horrific experiences of oppression and repression.

Honorary Prize recipient Dr. Maria Furtwängler, in her acceptance speech, recalled, among other things, her childhood, when many animal species were still commonplace, species that we now rarely or never see in Germany.

The German Culture Prize 2025 received unprecedented media attention in its history since 1985. Two dpa news reports brought the topic prominently to the forefront of many leading media outlets across Germany in recent weeks. München.tv, TV Bayern Live/RTL, and the Süddeutsche Zeitung all featured extensive articles yesterday and today. Finally, Dr. Furtwängler appeared on the BR Abendschau program with Roman Roell on Friday evening, where she reiterated her concerns about nature and the environment. Naturally, the magnificent prize sculpture by MEISSEN, personally presented by CEO Tillmann Blaschke, was also prominently featured throughout the coverage.

It was a pleasure and an honor for all of us at WORDUP PR to work for the Chairman of the Foundation, Dr. Klaus P. Arnold, and Board of Trustees member Kolja von Bismarck.

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In August, the Munich-based Stiftung Kulturförderung commissioned the agency WORDUP PR to provide comprehensive PR support for the German Culture Prize 2025.

Stiftung Kulturförderung was founded in 1985 by Munich-based publisher Roland Wolf. The foundation’s primary objective is to award the German Culture Prize to individuals, institutions, or as start-up funding. The German Culture Prize has been awarded at irregular intervals since 1985. The main prize is endowed with up to €30,000; an honorary prize with a limited or unfunded endowment is also awarded. The prize is presented in two categories: one focuses on culture in all its forms; the other focuses on nature in all its diversity. Well-known winners include Klaus Töpfer, Daniel Barenboim, Dennis L. Meadows, Sir Peter Ustinov, Silvia of Sweden, and August Everding.

The next award ceremony will take place in November in the presence of around 200 invited guests at the Bayerischer Hof Hotel in Munich.

WORDUP PR was commissioned with the relaunch of the website, the design and management of all invitation processes, and the accompanying public relations work for the two renowned award winners. The agency is thus building on previous, successful assignments in the field of award ceremonies (Rudolf Diesel Medal) and for foundations (Dr. Pfleger Foundation, Lauterbacher Mühle Foundation, Karl Böhm Foundation for the Promotion of Highly Gifted Musicians).

“We are delighted to be working for a foundation rich in tradition that combines two central focuses that cannot be given enough attention in the current climate: promoting culture and preserving nature,” commented WORDUP Managing Director Achim von Michel.