9. March 2020

Our answer to COVID-19 is: Live streaming

Anyone who has planned to hold or attend events in the coming weeks is likely to face major problems at the moment. Not only the major events such as the  Internationale Tourismus Börse (ITB) or the International Handicrafts Fair (IHM) have been canceled due to the increasing spread of the “corona virus”. Smaller events are also increasingly on the brink, as many companies have prohibited their employees from traveling on business or do not want them to take part in events with larger groups of people. The reason is understandable, since a single infected person can lead to the closure of a complete department, small companies can even be faced with a complete closure due to current quarantine requirements. Both have already happened in Germany.

WORDUP PR has been holding “Intellectual Property Management” events for its client  ANAQUA since 2017. Up to 50 IP experts from Germany and neighboring countries meet two to three times a year to find out about current developments in IP management and trends in the industry. Our latest event “The Future of IP Management” is now also affected by the Covid-19 crisis. In consultation with our client, we therefore decided to host the event at its original location in the Munich Künstlerhaus without an audience as live streaming. This gives our customers the opportunity to keep in touch with their stakeholders and to offer an attractive alternative to conveying information – the email mailboxes are already overflowing with event cancellations in a wide variety of regions. In turn, we have the opportunity to offer the exciting lectures and presentations a stylish stage despite the current adversity and to enrich our event series with another attraction: a conference as a live stream with three cameras and professional image / sound direction.

Of course, we also hope that the Covid 19 crisis will come to an end quickly and that we can soon enjoy all the relaxed events, trade fairs and receptions again. Maybe the warmer summer weather gives us a breather, at least until late autumn. Until then, we believe that with live streaming of events we have found a good way to ensure the visibility of our customers at manageable costs.