Audio Content will give new impulses for Public Relations work

And the winner is: Audio!

The current hype about the CLUBHOUSE social app is only the preliminary result of a steady development: audio content is the new “big thing” on the Internet.


WORDUP PR Weihnachtsgrüße 2020

Season’s Greetings

We wish you all a peaceful and relaxing Christmas time and a good start in 2021. Stay healthy! We will be back on January 7th 2021.


PR Agency Patents, Intellectual Property, IP

Germany has ratified the European Unitary Patent

WORDUP deals intensively with the topic of patents, innovations and intellectual property. We therefore welcome the fact that the Bundestag has cleared the way for a European unitary patent.


Mario ohoven 2020

We mourn Mario Ohoven

The sad and painful news of the unexpected death of BVMW President Mario Ohoven touches our hearts. Our thoughts are with his family. Thank you, Mr. President!


Achim von Michel in the Jury of Creator Award 2020

WORDUP managing director in the jury of the Creator Award 2020

This year, for the first time, the Isarnetz Creator Award honored Munich's best content creator as part of the Münchner Medientage. WORDUP managing director Achim von Michel strengthened the jury.


Integrated political and media campaign: #redalert for event organizers

Hardly any other industry is suffering as much from the consequences of the corona crisis as the event industry. As the sixth largest industry in Germany and even the second largest in Bavaria, it is responsible for over one million jobs and generates nationwide sales of over 130 billion euros.


Die Automobil-Branche im Wandel: Mit der Spieltheorie die aktuellen Veränderungen meistern

Quo Vadis, automotive industry?

The automotive industry is facing massive challenges. The increasing trend towards e-mobility, constantly growing pressure from the environmental lobby and, last but not least, the corona crisis have put manufacturers and suppliers in the face of difficult-to-solve problems and the need to set the course urgently. Our customer TWS Partners AG from Munich – Europe’s leading expert in the field of the economic application of game theory – approaches the topic in a current article in the renowned industry magazine Automobil Industrie.


Interview with professor dr. Monika Schnitzer (LMU Munich)

Interview with economics Professor Dr. Monika Schnitzer

In the middle of the corona crisis, Achim von Michel discussed in a web seminar with Prof. Dr. Monika Schnitzer from the Ludwig Maximilians University in Munich. The focus was on questions about the economy in Germany and Europe, the planned aid packages, European trade and medium-sized companies in the period after the Corona crisis.


Ulrike Protzer: Aufnahme durch Eckert / Heddergott

Science communication: Interview with Bavaria’s top virologist

Transparent and accurate communication is one of the central tasks of all institutions and organizations involved in the Corona crisis. Citizens want to know where we stand in the fight against the global pandemic, how the next steps will be designed and what they can do themselves to optimally protect themselves and others.


Krisenkommunikation Corona Pandemie

Professional crisis communication during the corona pandemic

The global corona pandemic poses immense challenges not only for virologists, hospital doctors, public services, politicians and of course the population in almost all countries. The constant and accurate communication of current developments and events, the directly necessary measures taken by companies and the comprehensive political responses to threatening economic upheavals require constant, professional media and, above all, crisis communication.